B2B Growth Marketing Strategist Lead

Job Overview

We are in search of a dynamic and results-oriented B2B Growth Marketing Lead to spearhead and enhance our B2B initiatives. In this pivotal role, you will be instrumental in driving demand generation, sales enablement, account-based marketing (ABM), and provider marketing strategies as we expand our B2B business landscape. This is a remarkable opportunity to collaborate with a focused team dedicated to forging impactful partnerships with health systems, Veterans Affairs (VA), provider directories, payors, and other vital digital health partners. As a crucial team member, you will be responsible for crafting and executing multi-channel campaigns aimed at generating quality leads, engaging enterprise partners, and augmenting revenue. This position begins as an individual contributor role, with prospects for team building and leadership, expecting 1-2 direct reports within the initial 6 months. If you possess a successful track record in promoting B2B growth, implementing comprehensive strategies, and developing high-impact marketing campaigns, we encourage you to connect with us.

Key Responsibilities

In this hands-on capacity, you will lead both strategic planning and execution. The ideal candidate is a proactive, data-driven individual who thrives in fast-paced settings.

• Lead and manage the B2B Marketing Roadmap, focusing on high-impact campaigns that drive sales enablement, demand generation, and ABM in alignment with strategic objectives.
• Formulate and implement a demand generation strategy to stimulate growth in qualified leads and revenue, particularly targeting health systems and key partners.
• Develop tailored messaging directed at key decision-makers, including health plan executives, physicians, providers, and VA administrators, to underscore our unique value proposition.
• Create and distribute compelling sales enablement content such as pitch decks, case studies, white papers, and thought leadership materials to assist the sales team in nurturing relationships and closing deals.
• Execute targeted ABM campaigns for health systems and strategic partners, maximizing engagement and conversion rates.
• Organize and host webinars, conferences, and in-person events to connect with critical partners and enhance brand visibility in industry-leading venues.
• Track, measure, and analyze campaign performance to provide actionable insights for optimizing KPIs such as lead volume, conversion rates, and ROI.
• Develop marketing campaigns to engage therapists and psychiatrists while collaborating closely with provider teams to bolster recruitment and activation efforts.
• Collaborate effectively with cross-functional teams, aligning strategy and execution with the Enterprise team and Product Marketing.
  
  

Required Skills

We seek a highly skilled and strategic B2B marketer with:

• Over 10 years of experience in demand generation or growth marketing showing a proven ability to grow leads and pipelines.
• Comprehensive knowledge of B2B marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
• Proficiency in CRM and marketing automation tools (e.g., Salesforce) alongside analytics platforms (e.g., Google Analytics, Tableau, Looker).
• Strong analytical skills to guide strategic decisions and measure success through data-driven insights.
• A collaborative leadership style with experience guiding cross-functional teams toward achieving business objectives.
• Familiarity with the healthcare, SaaS, or technology sectors is highly advantageous, and knowledge of marketing to health plans, health systems, or payors is a plus.
• Previous experience working in a fast-paced, growth-oriented digital health company is preferred.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Proven experience in driving B2B growth and executing comprehensive marketing strategies.
  
  

Career Growth Opportunities

This position presents substantial potential for career advancement, providing the chance to build and lead a team in a dynamic, fast-paced environment. Our focus on continuous improvement and mentorship plays a vital role in our professional development philosophy.

Company Culture And Values

We promote a culture of collaboration and innovation, where the contributions of every team member are valued. You will have the opportunity to work within a dedicated team focused on establishing impactful partnerships in the healthcare sector.

Compensation And Benefits

The anticipated salary range for this role is between \(132,000 and \)165,000 per annum. We offer a comprehensive benefits package, including:

• Flexible hybrid work options
• Generous PTO policy (a minimum of 3 weeks per year)
• Free therapy coverage for employees enrolled in medical plans
• Competitive Medical, Dental, and Vision plans
• Employer-paid short-term and long-term disability, life & AD&D insurance
• Paid Parental Leave (8 weeks)
• 401K with 100% employer matching (up to 4% of base salary)
• Annual company gathering in Denver
• Company holidays and seasonal shutdown
• Supplemental life insurance, pet insurance, and commuter benefits
  
  

We are an equal opportunity employer and welcome applicants from all backgrounds.

Employment Type: Full-Time