What are the responsibilities and job description for the B2B Growth Marketing Strategist position at Get It - Executive?
Job Title: Lead, B2B Growth Marketing
Job Overview
We are seeking a strategic and results-oriented professional to join our team as the Lead, B2B Growth Marketing. This pivotal role will focus on driving our B2B marketing initiatives, encompassing demand generation, sales enablement, account-based marketing (ABM), and provider marketing, as we enhance our B2B presence in the market.
Key Responsibilities
This position begins as an individual contributor role, offering significant opportunities for professional growth, including the potential to build and lead a team within the first six months.
Company Culture And Values
Our organization values a collaborative and innovative work environment, fostering accountability and ownership among team members. We are committed to continuous improvement and supporting the professional development of our employees.
Compensation And Benefits
The anticipated salary range for this role is \(132,000 - \)165,000 annually. Our comprehensive benefits package includes flexible hybrid work options, generous PTO, competitive medical plans, and numerous additional perks designed to support your well-being and professional growth.
Employment Type: Full-Time
Job Overview
We are seeking a strategic and results-oriented professional to join our team as the Lead, B2B Growth Marketing. This pivotal role will focus on driving our B2B marketing initiatives, encompassing demand generation, sales enablement, account-based marketing (ABM), and provider marketing, as we enhance our B2B presence in the market.
Key Responsibilities
- Lead the development and execution of a comprehensive B2B Marketing Roadmap, prioritizing impactful campaigns aimed at sales enablement and demand generation.
- Formulate and implement a robust demand generation strategy to increase qualified leads and revenue, particularly targeting health systems and other crucial partners.
- Craft compelling messaging tailored to key decision-makers, emphasizing the unique value proposition of our offerings.
- Create and deliver sales enablement materials, including pitch decks and case studies, to support the sales team’s efforts in building relationships and closing deals.
- Execute targeted ABM campaigns with a focus on health systems and strategic partners, optimizing for enhanced engagement and conversion.
- Organize and manage events, webinars, and conferences to boost brand visibility and foster connections with vital partners in the industry.
- Analyze campaign performance and provide data-driven insights for continual improvement in KPIs, including lead volume and ROI.
- Develop marketing campaigns targeting providers to enhance engagement and adoption of our services.
- Collaborate with cross-functional teams to ensure alignment in strategy and execution across the organization.
- Over 10 years of experience in demand generation or growth marketing with a proven track record of driving leads and pipeline growth.
- Expertise in B2B marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
- Proficiency in CRM and marketing automation tools, as well as analytical platforms like Google Analytics.
- Strong analytical skills to inform strategy, measure effectiveness, and support data-driven decision making.
- Proven experience in leading cross-functional teams to achieve business objectives.
- Industry experience in healthcare, SaaS, or technology is preferred, with familiarity in marketing to health plans or systems as a plus.
- Previous exposure to a fast-paced, growth-oriented digital health environment is advantageous.
- A Bachelor's degree in Marketing, Business Administration, or a related discipline is required.
This position begins as an individual contributor role, offering significant opportunities for professional growth, including the potential to build and lead a team within the first six months.
Company Culture And Values
Our organization values a collaborative and innovative work environment, fostering accountability and ownership among team members. We are committed to continuous improvement and supporting the professional development of our employees.
Compensation And Benefits
The anticipated salary range for this role is \(132,000 - \)165,000 annually. Our comprehensive benefits package includes flexible hybrid work options, generous PTO, competitive medical plans, and numerous additional perks designed to support your well-being and professional growth.
Employment Type: Full-Time
Salary : $132,000 - $165,000
