B2B Marketing Lead for Growth

Job Overview

We are seeking a highly strategic and results-oriented B2B Growth Marketing Lead to spearhead the development and expansion of our B2B initiatives. This pivotal role involves driving demand generation, sales enablement, account-based marketing (ABM), and provider marketing strategies as we enhance our B2B footprint.

In this unique position, you will collaborate with a dynamic team dedicated to forging partnerships with health systems, Veterans Affairs (VA), provider directories, payors, and other significant digital health collaborators. As an essential member of our organization, you will be tasked with designing and implementing multi-channel campaigns aimed at producing qualified leads, engaging enterprise partners, and boosting revenue.

Key Responsibilities

• Lead the B2B Marketing Roadmap by prioritizing and executing impactful campaigns centered on sales enablement, demand generation, and ABM, in alignment with strategic objectives.
• Develop and implement a comprehensive demand generation strategy to stimulate growth in qualified leads, pipeline, and revenue, particularly targeting health systems and other vital partners.
• Craft compelling messaging and positioning tailored to key decision-makers, such as health plan executives, physicians, and VA administrators, to emphasize our unique value proposition.
• Generate persuasive sales enablement materials, including pitch decks, case studies, and thought leadership content, to aid the sales team in fostering relationships and closing deals.
• Execute focused ABM campaigns for health systems and strategic partners, optimizing for engagement and conversion metrics.
• Organize webinars, conferences, and in-person events to connect with critical partners and enhance brand visibility within the industry.
• Analyze campaign performance metrics, providing insights and recommendations for optimizing key performance indicators such as lead volume and return on investment.
• Develop marketing initiatives that engage therapists and psychiatrists, enhancing our premier membership adoption, while closely collaborating with provider teams to boost recruiting and activation efforts.
• Work in tandem with the Enterprise and Product Marketing teams to ensure cohesive strategy execution.
  
  

Required Skills

• A minimum of 10 years of experience in demand generation or growth marketing with a proven record of increasing leads and pipelines.
• In-depth knowledge of B2B marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
• Proficiency in CRM and marketing automation tools (e.g., Salesforce), as well as analytics platforms (e.g., Google Analytics, Tableau, Looker).
• Strong analytical capabilities to inform strategy and assess success through data-driven insights.
• Proven experience collaborating with cross-functional teams to achieve business objectives.
• Familiarity with the healthcare, SaaS, or technology sectors is highly desirable, particularly experience marketing to health plans, health systems, or payors.
• Advantageous to have prior experience in a fast-paced, growth-oriented digital health environment.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline is required.
  
  

Career Growth Opportunities

This role offers an exceptional pathway for professional development, starting as an individual contributor with the prospect of building and leading a team, with expectations of 1-2 direct reports within the first six months.

Compensation And Benefits

The anticipated salary range for this position is \(132,000-\)165,000 annually. We provide a comprehensive benefits package, including:

• Flexible hybrid work arrangements
• Generous paid time off (minimum of three weeks per year)
• Free therapy coverage (for employees enrolled in medical plans)
• Competitive health benefits including medical, dental, and vision plans
• Employer-sponsored short-term and long-term disability, life & AD&D insurance
• Paid parental leave (8 weeks)
• 401K plan with 100% employer matching (up to 4% of base salary)
• Annual company gathering in Denver
• Seasonal company holidays and shutdowns
• Additional benefits such as supplemental life insurance, pet insurance, and commuter benefits.
  
  

We are an equal opportunity employer and welcome applicants from diverse backgrounds. We do not discriminate based on race, gender, disability, religion, or any other protected status under applicable laws.

Employment Type: Full-Time