What are the responsibilities and job description for the B2B Marketing Lead, Growth position at Get It - Executive?
Job Overview
We are in search of a dynamic and results-oriented B2B Growth Marketing Lead to spearhead the expansion and enhancement of our B2B initiatives. This pivotal role will focus on driving demand generation, sales enablement, account-based marketing (ABM), and provider marketing strategies as we work towards scaling our B2B business.
As a member of our forward-thinking team dedicated to forming strategic partnerships with health systems, Veterans Affairs (VA), provider directories, payors, and other vital digital health collaborators, you will play a crucial role in orchestrating multi-channel campaigns that generate qualified leads, engage enterprise partners, and ultimately enhance revenue streams. This role begins as an individual contributor position, with the exciting potential to develop and manage a team, projected to include 1-2 direct reports within the initial six months.
Key Responsibilities
This role presents significant potential for professional growth, particularly with the opportunity to step into leadership responsibilities and expand a team within the first six months.
Compensation And Benefits
The anticipated salary range for this role is between \(132,000 and \)165,000 annually. Our comprehensive benefits package includes flexible hybrid working options, generous paid time off, free therapy coverage, competitive health plans, employer-paid disability insurance, paid parental leave, a 401K plan with employer matching, and additional perks aimed at fostering employee well-being and work-life balance.
Employment Type: Full-Time
We are in search of a dynamic and results-oriented B2B Growth Marketing Lead to spearhead the expansion and enhancement of our B2B initiatives. This pivotal role will focus on driving demand generation, sales enablement, account-based marketing (ABM), and provider marketing strategies as we work towards scaling our B2B business.
As a member of our forward-thinking team dedicated to forming strategic partnerships with health systems, Veterans Affairs (VA), provider directories, payors, and other vital digital health collaborators, you will play a crucial role in orchestrating multi-channel campaigns that generate qualified leads, engage enterprise partners, and ultimately enhance revenue streams. This role begins as an individual contributor position, with the exciting potential to develop and manage a team, projected to include 1-2 direct reports within the initial six months.
Key Responsibilities
- Lead the B2B Marketing Roadmap by prioritizing and executing impactful campaigns aligned with organizational strategic goals.
- Develop and implement a demand generation strategy aimed at driving growth in qualified leads, pipeline development, and revenue, particularly with health systems and key partners.
- Craft tailored messaging and positioning strategies for key decision-makers, such as health plan executives, physicians, and VA administrators, to effectively communicate our unique value proposition.
- Create engaging sales enablement materials, including pitch decks, case studies, white papers, and thought leadership content to empower the sales team in building relationships and closing deals.
- Design and execute targeted ABM campaigns for health systems and strategic partners, optimizing for high engagement and conversion rates.
- Organize webinars, conferences, and in-person events to enhance brand visibility and connect with key partners across industry platforms.
- Analyze and report on campaign performance metrics, offering insights and recommendations to optimize lead volume, conversion rates, and overall return on investment (ROI).
- Collaborate with provider teams to develop campaigns that engage therapists and psychiatrists, driving better adoption of our premier membership offerings.
- A minimum of 10 years of experience in demand generation or growth marketing, demonstrating a robust ability to enhance leads and pipeline growth.
- Proficient in B2B marketing channels encompassing SEM, paid advertising, email marketing, SEO, ABM, and content marketing.
- Strong technical acumen with CRM and marketing automation tools (e.g., Salesforce) and analytics platforms (e.g., Google Analytics, Tableau, Looker).
- A data-driven analytical mindset essential for guiding strategic decisions and measuring success.
- Proven experience in leading cross-functional teams to achieve business objectives.
- Prior experience in healthcare, SaaS, or technology sectors is highly desirable, with familiarity in marketing to health plans, health systems, or payors being a significant advantage.
- A history of working in a fast-paced, growth-stage digital health company is beneficial.
This role presents significant potential for professional growth, particularly with the opportunity to step into leadership responsibilities and expand a team within the first six months.
Compensation And Benefits
The anticipated salary range for this role is between \(132,000 and \)165,000 annually. Our comprehensive benefits package includes flexible hybrid working options, generous paid time off, free therapy coverage, competitive health plans, employer-paid disability insurance, paid parental leave, a 401K plan with employer matching, and additional perks aimed at fostering employee well-being and work-life balance.
Employment Type: Full-Time
Salary : $132,000 - $165,000
