Marketing Vice President for B2B and B2C Growth

Job Overview

We are seeking a highly skilled and strategic Vice President of Marketing to spearhead our marketing initiatives across both B2B and B2C sectors. This pivotal leadership role will play a critical part in solidifying our brand as the foremost name in the immigration industry, both nationally and internationally. Collaborating closely with the CEO and executive leadership team, you will guide our marketing strategy, from brand positioning to demand generation.

Key Responsibilities

• Establish and implement a holistic marketing strategy that fosters continual growth across B2B and B2C channels.
• Drive product marketing, positioning, and go-to-market strategies that resonate with both consumer and enterprise audiences.
• Formulate innovative strategies for organic growth, encompassing paid advertising, social media engagement, and community outreach.
• Lead demand generation initiatives and develop sales enablement strategies aimed at customer acquisition and sales acceleration.
• Build, mentor, and inspire a high-achieving marketing team, fostering a collaborative and innovative environment.
• Utilize data-driven insights to analyze market trends and customer behavior, optimizing marketing initiatives accordingly.
• Collaborate with Sales, Customer Success, Product, and Engineering teams to ensure a seamless and engaging customer journey.
• Elevate the company's brand through strategic messaging and positioning across all marketing platforms.
  
  

Required Skills

• Proven experience in both B2B and B2C marketing environments.
• Strong leadership capabilities with a focus on building and nurturing high-performing teams.
• Proficiency in demand generation, partnerships, and sales acceleration.
• Ability to analyze market trends and customer behavior effectively.
• Exceptional communication and strategic thinking skills.
  
  

Qualifications

• A seasoned marketing executive with a demonstrated history of leading organizations through significant growth phases.
• Experience scaling revenues from \(20 million to \)100 million.
• Proven track record in launching successful products in international markets.
• Ability to articulate comprehensive strategies and synergize marketing efforts with various teams.
  
  

Company Culture And Values

We are proud to cultivate a culture rooted in inquiry, flexibility, and outcome-oriented thinking. Our team values curiosity and encourages employees to pose the right questions and challenge existing norms, thereby driving the business forward.

Career Growth Opportunities

Joining our team opens doors for professional advancement as you lead initiatives designed to simplify and enhance the immigration process. We provide a supportive environment for your professional development and empower you to take ownership of your work to achieve impactful results.

Compensation And Benefits

We offer a competitive salary commensurate with experience, alongside a comprehensive benefits package aimed at supporting the diverse needs of our team members. Our perks include professional development opportunities and a collaborative workplace atmosphere.

Employment Type: Full-Time