Remote Director of Product Marketing & Growth

Job Overview

We are in search of an accomplished Director of Marketing, Product & Growth to join our innovative team. This pivotal role will empower you to spearhead the adoption of our product offerings among both new and existing clientele, elevate user experiences, and successfully launch new products and services.

Key Responsibilities

• Collaborate with the marketing team to design and execute multi-channel demand generation initiatives (including email, paid ads, SEO, etc.) that drive lead acquisition and expand the sales pipeline.
• Partner with cross-functional teams to develop and implement go-to-market strategies that enhance product engagement and revenue across the customer journey.
• Refine and develop effective messaging and positioning strategies for our products and services, aligning with our company's tone and voice.
• Analyze marketing campaign performance at various stages of the funnel to identify areas for improvement and optimize key performance indicators (KPIs).
• Conduct in-depth market research to identify customer pain points, competitive trends, and emerging opportunities, informing both product and marketing strategies.
• Utilize customer insights to create impactful case studies, testimonials, and materials that enhance client engagement and support product adoption.
• Align product strategies with marketing initiatives to facilitate a seamless customer experience in collaboration with Product, Sales, and Customer Success teams.
• Work collaboratively on content strategies that support growth marketing efforts centered around thought leadership, customer education, and lead nurturing.
  
  

Required Skills

• A minimum of 7 years of experience in B2B marketing and/or product marketing, demonstrating a history of high performance.
• Strong background in SaaS or technology-enabled services, particularly in high-growth environments.
• Proven success in designing and executing demand generation campaigns that drive significant revenue growth.
• Experience in crafting and implementing go-to-market strategies for new product launches and substantial updates.
• Exceptional collaboration skills to engage with cross-functional teams in defining product strategy and executing impactful initiatives.
• Proficiency in customer journey mapping, funnel optimization, and techniques for improving conversion rates.
• Excellent written and verbal communication skills, with the ability to create compelling messaging for diverse personas and segments.
• Strong analytical capabilities to assess marketing performance metrics, recognize trends, and translate insights into actionable strategies.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, or similar tools).
  
  

Qualifications

• Bachelor's degree in Marketing, Business, or a related field is preferred.
• A minimum of 7 years of relevant experience in B2B marketing and/or product marketing, with a demonstrated history of managing cross-functional marketing processes.
  
  

Career Growth Opportunities

We value the growth and development of our staff and provide ample opportunities for professional advancement within our organization. Our commitment to fostering an inclusive and creative work environment ensures that employees can thrive both personally and professionally.

Company Culture And Values

At our company, we pride ourselves on a vibrant culture that celebrates uniqueness and diversity. Our dedicated, creativity-driven team consists of individuals from different backgrounds and interests, all contributing to our shared vision. We actively promote an inclusive environment where each team member's contributions are valued, and we support one another in achieving our goals.

Compensation And Benefits

The compensation for this position ranges from \(140,000 to \)170,000 annually, determined by factors including skills, qualifications, education, experience, and market alignment. Additional compensation opportunities may include bonuses or commissions.

We Offer

• Uncapped PTO: Flexibility to take the necessary time off without concern for diminishing your balance.
• Comprehensive Medical Healthcare: Access to extensive medical plans along with dental and vision coverage.
• Remote Work Flexibility: The advantage of being part of a remote-first company, allowing you to work from anywhere.
• 401K Plans: A plan to assist in saving for your future, including company matching.
• New Parent Leave: Up to 8 weeks of paid leave for primary caregivers to welcome a new family member, including through adoption.
• Disability Options: Both short-term and long-term disability options.
• Wellness Stipends: Annual stipends to support your remote work setup and personal wellness.
• Team Retreats and Events: Opportunities to participate in social gatherings and collaborative experiences.
  
  

Employment Type: Full-Time