Digital Sales Product Lead

Job Overview

Join us as a Product Manager - Digital Sales, where you will be a pivotal leader in the digital sales and e-commerce domain, responsible for shaping our online sales strategy and execution in the U.S. market. You will lead the Digital Sales team while collaborating with various internal departments to deliver a seamless and engaging online shopping experience for our customers.

Key Responsibilities

• Formulate and implement a robust online sales strategy for the U.S. to drive revenue growth, enhance margins, and improve customer satisfaction.
• Collaborate effectively with merchandising, pricing, and replenishment teams to ensure alignment between online and offline sales initiatives.
• Work in tandem with digital platform, operations, project, and omnichannel teams to roll out promotions, events, and innovative digital initiatives.
• Partner with marketing, operations, merchandising, and IT teams to execute successful product and promotional campaigns.
• Oversee product merchandising, assortment, inventory, and replenishment strategies to facilitate online category expansion and sales growth.
• Establish key performance indicators (KPIs) and assess the Digital Sales team's performance against sales and profitability targets.
• Conduct market trend analysis, pricing evaluations, and sales performance assessments to pinpoint new growth opportunities.
• Keep abreast of industry trends and best practices to maintain competitive advantage in the e-commerce landscape.
• Assist in formulating pricing strategies and achieving sales and gross profit objectives.
• Guide and mentor the Digital Sales team, promoting a culture of collaboration and innovation.
  
  

Required Skills

• Minimum of 5 years of experience in digital sales, preferably within traditional grocery retail and e-commerce environments.
• Bachelor’s degree (or equivalent experience) in digital marketing, business, or a related discipline.
• Comprehensive knowledge of product categories, specifications, and pricing, including familiarity with FDA regulations and industry standards.
• Strong proficiency in Microsoft Office (Excel & PowerPoint); experience with Magento or forecasting tools is advantageous.
• Exceptional written and verbal communication skills in English; proficiency in Mandarin and/or Cantonese is a plus.
• A genuine passion for merchandising and e-commerce within both B2C and B2B sectors.
• Ability to excel in a fast-paced, evolving environment and contribute innovative strategic ideas.
• Strong project management capabilities, with a focus on efficient task execution within stipulated timelines.
• Superior negotiation, problem-solving, and decision-making skills, with a robust understanding of American trade practices.
• Excellent interpersonal, time management, and organizational abilities.
  
  

Career Growth Opportunities

We Are Committed To Fostering Your Professional Development With

• Comprehensive benefits package including medical, dental, and vision care.
• Competitive salary and bonus structure.
• 401(k) retirement plan.
• Generous paid time off for vacation, sick leave, and holidays.
• Employee assistance programs.
• Paid training and ongoing professional development.
• Long service recognition awards.
• Engaging staff recreation activities.
  
  

Company Culture and Values

As a well-established leader in the specialty grocery industry, we pride ourselves on delivering high-quality products and an exceptional shopping experience. We are excited to expand our team within the U.S. market with professionals who embody our commitment to excellence, innovation, and customer satisfaction.

If you are ready to make a significant impact in the digital sales and e-commerce arena, we invite you to connect with us!

Employment Type: Full-Time