Lead Digital Marketing - Fitness and Wellness

Marketing Lead

Location: Charlotte, North Carolina (On-site)

Job Overview

We are seeking an innovative and results-oriented Marketing Lead with a strong affinity for the fitness, health, and wellness sectors. This pivotal role will be responsible for spearheading brand recognition, enhancing customer engagement, and executing strategic marketing initiatives. You will manage relationships with influential ambassadors, craft compelling marketing campaigns, and align digital strategies to bolster brand visibility in an evolving marketplace.

Key Responsibilities

• Identify, recruit, and cultivate relationships with ambassadors, trainers, and influencers who embody our brand ethos.
• Collaborate with ambassadors to generate engaging and authentic content that resonates with our target demographic.
• Negotiate contracts and partnerships aimed at maximizing brand visibility and audience engagement.
• Strategize, implement, and refine marketing campaigns across various digital platforms.
• Monitor campaign performance to evaluate effectiveness and apply insights for continuous enhancement.
• Integrate ambassador and influencer initiatives into a comprehensive digital marketing framework, including SEO, SEM, email marketing, and paid social advertising.
• Manage and elevate the company's social media presence to promote engagement and brand awareness.
• Collaborate with marketing, social media, and sales teams to ensure a unified brand message.
• Stay informed on industry trends, competitor strategies, and emerging marketing practices to maintain innovative and competitive campaigns.
• Analyze campaign effectiveness, providing actionable insights and recommendations for future strategies.
• Ensure compliance with legal and regulatory standards while upholding brand integrity.
  
  

Required Skills

• 2-5 years of experience in marketing, digital marketing, or a related field, ideally within the fitness, health, or wellness industries.
• Proven expertise in developing, executing, and overseeing comprehensive marketing campaigns.
• Strong knowledge of SEO, SEM, email marketing, and paid social advertising.
• Familiarity with social media trends and best practices essential for optimizing engagement.
• A genuine enthusiasm for health and wellness, with a commitment to promoting these values.
• Creative and strategic thinking capabilities to devise innovative campaigns that foster engagement and customer loyalty.
• Data-driven analytical skills to assess campaign performance and enhance future strategies.
• Proficient relationship-building skills, particularly in managing ambassador and influencer partnerships.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  
  

Career Growth Opportunities

This role presents an exceptional chance to innovate and lead marketing efforts within a respected brand, with ample potential for professional development as we expand our footprint in the fitness and wellness arena.

We invite passionate candidates who are eager to make a meaningful impact in a vibrant and supportive team environment to apply. Please submit your resume, cover letter, and portfolio of previous marketing campaigns for consideration. We are proud to be an equal opportunity employer, welcoming applications from all qualified individuals.

Employment Type: Full-Time