Lead Marketing Professional in Fitness and Wellness

Job Title: Marketing Lead

Location: Charlotte, North Carolina (On-site)

Job Overview

We are seeking an innovative Marketing Lead who is passionate about the fitness, health, and wellness sectors. This pivotal role is designed for a proactive digital marketing professional who can elevate brand recognition and foster engagement through strategic marketing initiatives. As the Marketing Lead, you will be responsible for managing ambassador relationships, crafting impactful marketing campaigns, and harmonizing digital marketing strategies to fortify our brand’s presence in a competitive marketplace.

Key Responsibilities

• Identify, recruit, and cultivate relationships with ambassadors, trainers, and influencers who resonate with our brand values.
• Collaborate with ambassadors to develop authentic and engaging content that connects with target audiences.
• Negotiate contracts and partnerships to amplify brand exposure and interaction.
• Plan, execute, and refine marketing campaigns across various digital platforms.
• Oversee campaign performance tracking and analyze essential metrics to drive continuous enhancement.
• Incorporate ambassador and influencer initiatives into the overall digital marketing strategy, including SEO, SEM, email marketing, and paid social advertising.
• Manage and elevate the company's social media presence to boost engagement and brand visibility.
• Work collaboratively with marketing, social media, and sales teams to ensure a consistent messaging approach.
• Stay informed on industry trends and competitor activities to keep marketing campaigns fresh and innovative.
• Monitor and evaluate campaign effectiveness, providing insights and recommendations for strategy optimization.
• Ensure all partnerships adhere to legal and regulatory standards while upholding brand integrity.
  
  

Required Skills

• 2-5 years of experience in marketing, digital marketing, or a related field, ideally within the fitness, health & wellness, or athleisure industries.
• Proven capability in developing, executing, and overseeing comprehensive marketing campaigns.
• Strong knowledge of digital marketing tools including SEO, SEM, email marketing, and paid social advertising.
• Understanding of social media trends and best practices to maximize audience engagement.
• A deep-rooted enthusiasm for the health and wellness industry and a commitment to promoting its values.
• Creative and strategic mindset with the ability to formulate innovative campaigns that enhance engagement and foster brand loyalty.
• Analytical skills to assess campaign performance and inform future strategies.
• Experience in building and managing relationships with ambassadors and influencers with a focus on sustainable success.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field is required.
• Must be located in Charlotte, North Carolina (this role is not remote).
  
  

Career Growth Opportunities

Joining our team provides you with the opportunity to grow your professional skills in a dynamic and supportive environment. We are committed to fostering career development through ongoing training and mentorship.

Company Culture And Values

We pride ourselves on our inclusive and collaborative work environment. Our commitment to diversity and our shared values are at the core of everything we do. As part of our team, you will be encouraged to contribute ideas and help shape the future of our brand.

Networking and Professional Opportunities

This role offers significant opportunities for professional networking and collaboration with industry leaders and like-minded professionals, enhancing your career trajectory within the health and wellness space.

Employment Type: Full-Time