Lead Digital Marketing for Health and Wellness

Position: Digital Marketing Lead

Location: Charlotte, NC (On-site)

Overview

We are seeking a dedicated Digital Marketing Lead to join our vibrant team in Charlotte, NC. If you possess a deep passion for health, fitness, and wellness, and excel in creating impactful marketing campaigns, this opportunity is crafted for you. In this pivotal role, you will spearhead digital marketing strategies, nurture ambassador relationships, and implement innovative campaigns to elevate our brand's presence across digital mediums.

Key Responsibilities

• Cultivate and sustain robust relationships with brand ambassadors and trainers who resonate with our core values.
• Design and execute comprehensive marketing campaigns, from inception to performance analysis.
• Collaborate with ambassadors to develop authentic and engaging content that resonates with target demographics.
• Seamlessly integrate ambassador initiatives into overarching digital marketing strategies, encompassing SEO, email marketing, and paid social media.
• Oversee the company's social media footprint, promoting engagement and fostering community growth.
• Monitor and evaluate campaign performance, providing insightful recommendations to enhance future endeavors.
• Collaborate across marketing, social media, and sales teams to ensure unified messaging and efficient operations.
• Stay informed on industry trends, competitor activities, and emerging marketing opportunities.
• Safeguard compliance of all campaigns and partnerships with legal and regulatory standards.
  
  

Required Skills

• 2-5 years of experience in marketing or digital marketing, particularly within the fitness, health, wellness, or athleisure sectors.
• Thorough understanding of SEO, SEM, email marketing, and social media advertising.
• Proficient in managing campaigns from strategy formulation through execution and analysis.
• Familiarity with current trends and best practices for social media engagement.
• A genuine enthusiasm for health, fitness, and wellness.
• Proven track record in establishing connections with ambassadors, influencers, and key stakeholders.
• Creative mindset for developing innovative campaigns that yield measurable results.
• Strong analytical abilities to leverage data in refining strategies and assessing success.
• Excellent verbal and written communication skills to foster collaboration.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
  
  

Career Growth Opportunities

Join us for a chance to enhance your skills and advance your career within a dynamic and forward-thinking team. We offer a learning allowance to promote your personal and professional development, along with collaborative opportunities across departments.

Company Culture And Values

We are committed to creating an inclusive work environment where every team member feels valued and heard. Our core values—passion, resilience, integrity, innovation, transparency, and team spirit—guide our culture and inspire our work.

Compensation And Benefits

• Competitive salary commensurate with experience.
• Comprehensive medical coverage to support your health and well-being.
• Annual leave to ensure you maintain a healthy work-life balance.
  
  

If you are eager to merge your marketing expertise with your passion for health and wellness, we invite you to apply today and take the next significant step in your career journey.

Employment Type: Full-Time