Marketing SVP for B2B SaaS Leadership

Senior Vice President of Marketing

Job Overview

We are seeking an accomplished Senior Vice President (SVP) of Marketing to spearhead the strategic direction of our rapidly growing organization. In this key executive position, you will directly partner with the CEO to enhance our revenue streams, elevate our brand presence, and fortify our position as a market leader. This role offers a unique opportunity to collaborate with multifaceted teams—spanning Sales, Partnerships, Product, Customer Success, Enablement, and Executive Leadership—to further our growth trajectory.

Key Responsibilities

• Formulate and implement a data-centric marketing strategy that amplifies brand visibility, stimulates demand generation, and fosters customer engagement.
• Define and track KPIs to assess marketing performance, ensuring ongoing optimization based on analytical insights.
• Manage marketing operations, overseeing lead flow and workflow processes to guarantee seamless execution aligned with RevOps.
• Uphold brand integrity by ensuring consistent and authentic messaging across all customer interactions.
• Develop and execute integrated campaigns across diverse digital platforms and events to cultivate a high-performing marketing funnel.
• Design impactful partner and channel marketing initiatives that drive demand and enhance strategic alliances.
• Lead market analysis and competitive research to identify growth opportunities in emerging markets.
• Create and maintain a comprehensive content strategy to establish thought leadership through varied channels.
• Organize and execute annual flagship events while nurturing relationships with industry analysts to strengthen market presence.
• Inspire and mentor a high-performing marketing team, fostering a culture of collaboration and continuous improvement.
  
  

Required Skills

• Extensive experience in B2B SaaS marketing with a proven track record of scaling marketing teams within growth-stage companies.
• Expertise in demand generation, growth marketing, and account-based marketing (ABM), utilizing inbound strategies to achieve substantial results.
• Proficiency in critical metrics such as CAC, NRR, and Burn Ratio, with a focus on optimizing both immediate and long-term outcomes.
• Strong leadership abilities with an emphasis on building cohesive, high-achieving teams.
  
  

Qualifications

• A minimum of 15 years of experience in marketing leadership roles, particularly within the SaaS sector.
• Demonstrated success in developing and executing comprehensive marketing strategies aimed at mid-market and enterprise customers.
• Bachelor’s degree in Marketing, Business, or a related discipline; an MBA is preferred.
  
  

Career Growth Opportunities

This role presents a remarkable opportunity for professional advancement within a forward-thinking organization known for its commitment to innovation and talent development. You will have access to robust networking opportunities that facilitate collaboration and learning within the industry.

Company Culture And Values

We are dedicated to fostering a people-first culture that prioritizes collaboration, creativity, and empowerment among our teams. Our inclusive work environment encourages diverse perspectives and innovative thinking, making it an ideal place for talented professionals to thrive.

Compensation And Benefits

• Competitive base salary ranging from \(250,000 to \)275,000, inclusive of performance-based incentives.
• Comprehensive equity package with annual reviews.
• Extensive medical, dental, and vision coverage for employees and their dependents.
• Generous work-life balance options including unlimited PTO, quarterly wellness stipends, and company-wide rest weeks during July and December.
• Fully remote work setup with necessary support for home office expenses.
• Additional benefits include a 401(k) with 4% matching, 12 weeks of parental leave, pet insurance discounts, and much more.
  
  

Employment Type: Full-Time