Product Manager - Category Focus

Why Join Our Team?

Are you driven by the excitement of developing innovative, premium products for outdoor enthusiasts? As a prominent player in the outdoor sporting goods sector, we are committed to crafting products that ignite a passion for adventure and exploration. Become a part of our team and significantly contribute to the evolution of outdoor gear!

Position Overview

As a Category Product Manager, you will be responsible for managing the full product life cycle, from initial discovery and innovation through to market launch and ongoing management post-launch. Your primary focus will be on identifying industry trends, formulating strategic product plans, and collaborating with diverse teams to bring groundbreaking products to market. This position is tailored for an individual who excels in dynamic environments and is eager to make a substantial impact within the outdoor industry.

Key Responsibilities

• Define goals for market research and direct initiatives to gather in-depth consumer and industry insights.
• Analyze consumer behavior, industry trends, and competitive landscapes to guide strategic product decisions.
• Identify key target segments based on customer motivations, preferences, and requirements.
• Conduct competitive analysis to evaluate strengths, weaknesses, and market positioning.
• Share market intelligence with stakeholders to align product development with industry dynamics.
• Develop a long-term vision and strategic roadmap for product lines, setting measurable objectives.
• Monitor market performance indicators to identify new product opportunities.
• Clearly define and communicate product vision and strategy to internal teams.
• Oversee new product development projects, balancing features, costs, and timelines to ensure successful launches.
• Manage risks associated with product development and introduction.
• Make data-driven GO/NO GO decisions to ensure only viable projects proceed to market.
• Lead cross-functional teams in executing launch plans and achieving key milestones.
• Ensure the creation of marketing materials, sales guides, and training resources for a successful launch.
• Confirm that all commercial processes are in place for a seamless market entry.
• Gather and analyze consumer feedback, sales performance, and competitive actions post-launch.
• Track product life cycle stages and recommend necessary adjustments.
• Conduct regular product reviews with stakeholders to evaluate performance against objectives.
• Optimize the product portfolio, discontinuing products as necessary.
  
  

What You Bring

• Strong business and financial acumen to drive strategic decisions.
• Excellent interpersonal and relationship-building capabilities.
• Superior written and verbal communication skills.
• Proficiency in data analysis and relevant computer tools.
• Ability to effectively lead and collaborate with cross-functional teams.
• A proactive, results-oriented approach with the capacity to manage multiple tasks.
• Understanding of diverse retail landscapes and customer needs.
  
  

Qualifications

• Bachelor’s degree in Product Management, Business Management, or Marketing (preferred).
• 3-7 years of experience in durable goods within mass and specialty channels.
  
  

Please Note

Candidates with backgrounds in software or IT product management will not be considered, as this role is focused exclusively on durable goods.

About Us

We excel in providing innovative, high-quality outdoor products across various categories, including camping, beach, hunting, fishing, and patio furniture. Our portfolio encompasses tents, coolers, backpacks, and hiking gear. With expertise in in-house design, engineering, and marketing, we create tailored solutions for outdoor enthusiasts.

We promote a vibrant, adventurous work culture where creativity and passion flourish. If you’re eager to influence the future of outdoor gear and make a significant impact in a rapidly growing industry, we invite you to connect with us!

Employment Type: Full-Time