Remote Director of Account-Based Marketing & Experiences | WFH

Job Overview

We are seeking a dynamic and strategic Director of Account-Based Marketing & Experiences (ABX) to join our innovative team in a fully remote capacity. This pivotal role will focus on driving engagement with high-value accounts through customized marketing initiatives. As a key contributor to our growth strategy, you will collaborate across teams to deliver seamless and impactful account experiences.

Key Responsibilities

• Design, implement, and refine ABX programs that align with overarching commercial, demand generation, and marketing strategies.
• Develop targeted campaigns for engaging decision-makers and influencers within the healthcare and benefits ecosystem.
• Leverage data analytics to effectively segment and prioritize target accounts, tailoring messaging for optimal engagement.
• Act as a liaison between marketing, sales, customer success, and product teams to ensure alignment in achieving revenue objectives.
• Collaborate with sales leadership to identify and track target accounts throughout the sales pipeline.
• Work with the demand generation team to ensure integration of ABX efforts with broader marketing initiatives.
• Present strategies, insights, and outcomes to C-suite and senior leadership with clarity and impact.
• Collaborate closely with product marketing, content marketing, and design teams to create customized resources for each customer journey stage.
• Oversee the implementation and management of ABX tools in conjunction with marketing and sales operations teams.
  
  

Required Skills

• At least 8 years of marketing experience, with a minimum of 5 years leading ABM/ABX programs in a high-growth B2B environment, ideally within the benefits sector.
• Demonstrated success in formulating and executing ABX strategies for Fortune 500 organizations.
• In-depth knowledge of account segmentation, personalized messaging, and multi-channel marketing engagement.
• Strong foundational understanding of demand generation tactics, including digital marketing, events, and SDR integration.
• Proficiency with ABM/ABX tools such as 6sense, Demandbase, or similar platforms.
• Experience with CRM systems (e.g., Salesforce) and marketing automation software (e.g., HubSpot, Marketo).
  
  

Qualifications

• A proven track record of driving ABX initiatives with urgency and responsiveness to sales opportunities.
• A strategic thinker with a hands-on approach, ensuring effective implementation and results.
• Ability to foster collaborative relationships across marketing, sales, customer success, and product teams.
• A commitment to exploring new tools and strategies to stay at the forefront of industry trends.
• Capacity to navigate challenges and adapt strategies while focusing on high-impact outcomes in a fast-paced environment.
  
  

Career Growth Opportunities

Our organization is dedicated to nurturing the professional development of our team members. In this role, you will have the chance to work closely with senior leadership, gaining valuable insights into strategic initiatives while contributing to impactful projects that foster growth.

Company Culture and Values

We pride ourselves on creating a collaborative and inclusive workplace where diverse perspectives are celebrated. Our team values integrity, truth, and transparency, ensuring that humanity remains at the core of our operations, focusing on meaningful engagement with individuals in need of support.

Compensation And Benefits

We offer a competitive salary along with a comprehensive benefits package, including:

• Medical, Dental, and Vision Insurance
• Short & Long-Term Disability
• Life Insurance
• 401(k) with Company Match
• Paid Time Off (PTO)
• Paid Parental Leave
  
  

If you are passionate about driving impactful ABX initiatives and believe you thrive in a collaborative environment, we encourage you to apply today! Our Talent Acquisition Team looks forward to connecting and discussing how you can contribute to our mission.

Employment Type: Full-Time