What are the responsibilities and job description for the Remote Manager of Demand Generation position at Get It - Marketing?
Demand Generation Manager
Location: Remote (Full-Time, US-Based)
Overview
We are seeking a passionate and skilled Demand Generation Manager to join our innovative team. This fully remote role offers a unique opportunity to drive substantial growth through creative demand generation strategies while collaborating with cross-functional teams.
As a Demand Generation Manager, you will play a crucial role in formulating and executing strategies that enhance demand, nurture leads, and foster pipeline growth. Your expertise in digital marketing and automation will be instrumental in optimizing processes and facilitating meaningful connections with potential buyers.
Key Responsibilities
This position presents significant opportunities for professional development and career advancement within our organization. You will engage in diverse projects across marketing, sales, and IT, enhancing your skills and expanding your professional network.
Company Culture And Values
We pride ourselves on fostering a collaborative and innovative work environment that encourages teamwork between marketing and sales. Our culture promotes inclusion, creativity, and a commitment to excellence, making it an ideal setting for strategic thinkers eager to make a meaningful impact.
Join us in this exciting role to lead innovative demand generation strategies and drive success in a dynamic and supportive environment!
Employment Type: Full-Time
Location: Remote (Full-Time, US-Based)
Overview
We are seeking a passionate and skilled Demand Generation Manager to join our innovative team. This fully remote role offers a unique opportunity to drive substantial growth through creative demand generation strategies while collaborating with cross-functional teams.
As a Demand Generation Manager, you will play a crucial role in formulating and executing strategies that enhance demand, nurture leads, and foster pipeline growth. Your expertise in digital marketing and automation will be instrumental in optimizing processes and facilitating meaningful connections with potential buyers.
Key Responsibilities
- Collaborate with marketing and sales teams to drive measurable year-over-year growth in qualified leads and overall pipeline.
- Design, implement, and evaluate campaigns, emails, and web forms to effectively engage and convert prospects.
- Partner with sales operations and customer teams to analyze campaign performance and identify engagement strategies for inactive prospects.
- Develop and oversee self-service reporting tools to assess pipeline, content, and campaign performance.
- Adapt lead workflows to meet evolving business needs and optimize engagement processes.
- Execute comprehensive marketing campaigns, including email initiatives, lead nurturing workflows, webinars, and landing pages.
- Automate nurturing campaigns to deliver personalized content to target personas at the optimal time.
- Enhance lead/account scoring to accurately assess buying stages and facilitate effective segmentation.
- Perform A/B testing to refine email campaigns and lead nurturing efforts.
- Align marketing operations with sales development representatives (BDRs) to improve lead quality and lifecycle processes.
- Create detailed personas and segmentation strategies to inform marketing initiatives.
- Ensure the integrity of the marketing database through best practices and diligent data maintenance.
- Implement quality assurance processes for seamless data capture and reporting.
- Integrate and optimize marketing tools to enhance operational efficiency and lead quality.
- Identify and implement process improvements to empower the marketing team.
- Manage multiple projects involving diverse stakeholders across marketing, sales, and IT.
- Leverage automation to maximize marketing effectiveness and drive results.
- Demonstrated experience with marketing automation platforms such as Marketo, Eloqua, Pardot, or comparable email SaaS tools.
- Proven capability in managing targeted email campaigns, nurturing programs, and social media strategies.
- Strong knowledge of account-based marketing principles.
- Experience in database management and audience segmentation.
- Proficiency with tools like Word, Excel, PowerPoint, and SQL.
- Familiarity with HTML, JavaScript, and CSS is preferred.
- Bonus: Front-end development skills (e.g., AJAX, JavaScript frameworks).
- Expertise in CRM integrations, particularly Salesforce or Microsoft Dynamics.
- Exceptional verbal and written communication skills.
- Bachelor's degree or equivalent practical experience.
- 6 years of relevant experience in marketing strategy and demand generation.
This position presents significant opportunities for professional development and career advancement within our organization. You will engage in diverse projects across marketing, sales, and IT, enhancing your skills and expanding your professional network.
Company Culture And Values
We pride ourselves on fostering a collaborative and innovative work environment that encourages teamwork between marketing and sales. Our culture promotes inclusion, creativity, and a commitment to excellence, making it an ideal setting for strategic thinkers eager to make a meaningful impact.
Join us in this exciting role to lead innovative demand generation strategies and drive success in a dynamic and supportive environment!
Employment Type: Full-Time
