Remote Marketing Specialist | Digital Strategy Expert

Job Title: Marketing Specialist

Location: Remote (Central US Timezone Preferred)

Job Overview

Are you driven by a passion for digital marketing and social media strategy? We are seeking a Marketing Specialist to enhance our digital footprint and contribute to our growth in the healthcare software sector. This position will allow you to craft impactful content that resonates with our audience and generates quality leads.

Key Responsibilities

• Develop and implement strategic LinkedIn marketing initiatives aimed at increasing brand recognition and audience interaction.
• Create and refine engaging LinkedIn content, including posts, articles, case studies, and videos tailored for key decision-makers in our target sectors.
• Plan, execute, and oversee paid LinkedIn advertising campaigns to optimize engagement and lead conversions.
• Formulate strategies for generating and nurturing high-quality leads through various digital channels.
• Utilize LinkedIn's advanced targeting features to connect with influential decision-makers and industry leaders.
• Analyze and report on campaign performance using LinkedIn Analytics, Google Analytics, and other relevant tools to enhance strategy and improve return on investment.
• Collaborate with sales and product teams to align marketing initiatives with organizational goals and messaging.
• Stay informed about the latest trends in digital marketing and LinkedIn updates to ensure our campaigns remain innovative and competitive.
• Maintain consistency in brand messaging across all LinkedIn content, aligning with our core values and audience preferences.
  
  

Required Skills

• Strong proficiency in B2B digital marketing and content creation.
• Demonstrated success in executing effective LinkedIn campaigns that drive engagement and generate leads.
• Excellent copywriting and communication skills, with a keen ability to tailor messages for a B2B audience.
• Analytical mindset capable of tracking and optimizing marketing performance using data-driven insights.
• Familiarity with LinkedIn Ads Manager, social media management tools, and analytics platforms.
• Experience with CRM systems and lead nurturing strategies.
• Self-motivated and detail-oriented, with the ability to work independently while also thriving in a collaborative team environment.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 2 years of experience in B2B digital marketing, particularly in social media and content marketing.
  
  

Career Growth Opportunities

Join our fast-growing organization where your marketing expertise can significantly influence our strategic direction. This role offers a platform for professional development and the chance to advance your career in the evolving landscape of digital marketing.

Company Culture and Values

We pride ourselves on cultivating an inclusive and diverse work environment. At our company, every individual is encouraged to be their authentic self, and we prioritize hiring based on skills, passion, and potential, irrespective of race, gender, background, or identity.

Networking and Professional Opportunities

Become part of a dynamic team that values collaboration and skill development, providing ample opportunities for networking within the professional community.

If you are ready to make a substantial impact with your marketing expertise, we encourage you to apply today!

Employment Type: Full-Time