Remote Marketing Specialist | WFH Opportunity

Job Title: Marketing Specialist

Location: Remote (Central US Timezone Preferred)

Job Overview

Are you driven by a passion for digital marketing and social media innovation? We seek an accomplished Marketing Specialist to elevate our online presence and optimize our marketing strategies. You will be instrumental in enhancing our brand visibility and generating high-quality leads in the healthcare software sector.

Key Responsibilities

• Develop and implement compelling LinkedIn social media strategies to boost brand awareness and audience engagement in the B2B landscape.
• Create and refine engaging content for LinkedIn, including posts, articles, case studies, and videos, specifically designed for decision-makers in our targeted industries.
• Plan, execute, and oversee paid LinkedIn advertising campaigns (e.g., Sponsored Content, InMail, Text and Carousel ads) to maximize audience interaction and conversions.
• Formulate strategies for lead generation and nurturing through LinkedIn and other digital channels.
• Utilize LinkedIn's targeting tools to effectively engage with key decision-makers and industry influencers.
• Analyze and monitor campaign performance using LinkedIn Analytics and Google Analytics to refine strategies and enhance return on investment (ROI).
• Collaborate closely with sales and product teams to ensure marketing efforts are aligned with business objectives and messaging.
• Stay informed on the latest trends in digital marketing and LinkedIn best practices to maintain a competitive edge.
• Ensure all LinkedIn content consistently reflects the brand voice and aligns with company values.
  
  

Required Skills

• Proven experience in B2B digital marketing, with a strong emphasis on social media and content marketing.
• Exceptional content creation skills tailored for B2B audiences.
• Analytical ability to track and optimize marketing performance based on data insights.
• Strong proficiency in copywriting, editing, and effective communication.
• Familiarity with LinkedIn Ads Manager, social media management tools, and analytics platforms.
• Knowledge of CRM systems and lead nurturing strategies.
• Self-motivated and detail-oriented, with the capability to work independently while fostering collaboration within a team.
  
  

Qualifications

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 2 years of experience in B2B digital marketing, particularly focused on social media and content strategies.
• A proven record of successful LinkedIn campaign execution that drives engagement and lead generation.
  
  

Career Growth Opportunities

Joining our team provides ample opportunities for professional growth and development within a dynamic and fast-paced environment, enabling you to make a significant impact with your marketing expertise.

Company Culture and Values

We are dedicated to cultivating an inclusive and diverse work culture where team members are encouraged to express their authentic selves. We prioritize equal opportunities in our hiring practices, based solely on skills, passion, and potential, irrespective of race, gender, or background.

Networking and Professional Opportunities

As part of our organization, you will have unique opportunities to connect with industry professionals, expand your network, and collaborate on innovative projects, further enhancing your professional journey.

If you are ready to contribute to a vibrant team where your marketing acumen can make a meaningful difference, we invite you to apply today!

Employment Type: Full-Time