Remote Paid Social Media Specialist - Hybrid | WFH

Job Overview

We are seeking a dynamic and analytical Paid Social Media Specialist to join our growing team. In this role, you will leverage your creativity and data-driven mindset to enhance the online presence of a diverse portfolio of D2C and B2B clients. This position offers a unique chance to contribute to impactful social media campaigns in a collaborative, fast-paced environment.

Key Responsibilities

• Strategically plan and implement paid social media campaigns across platforms such as Meta, LinkedIn, Pinterest, TikTok, and Snapchat.
• Oversee management of social media budgets, ensuring proper pacing and monthly expenditure reconciliation for assigned client accounts.
• Generate innovative insights and optimizations, including the development of compelling ad copy, headlines, calls-to-action, and A/B testing methodologies.
• Execute media buying and optimization through platform-specific business managers to achieve peak campaign performance.
• Analyze and report on essential performance metrics, transforming data into actionable strategies for client engagement.
• Remain informed on industry trends and platform developments, applying newfound knowledge to elevate campaign effectiveness.
  
  

Required Skills

• 2-4 years of experience in managing social media advertising campaigns, particularly within Facebook Business Manager.
• Familiarity with product catalogs and pixel implementation within Business Manager is advantageous.
• Strong communication skills to effectively engage with clients and adhere to deadlines in a high-paced setting.
• Experience within an agency environment is preferred but not mandatory.
• Proficient understanding of Google Analytics and its reporting functionalities.
• Exceptional analytical abilities to interpret raw data and extract meaningful insights.
• Superior writing, grammar, and communication proficiency.
• Detail-oriented with a problem-solving approach and commitment to flawless execution.
• Ability to juggle multiple projects and prioritize tasks efficiently.
• Enthusiasm for advertising and a commitment to staying ahead of industry trends.
• Proactive, adaptable, and eager to expand knowledge and skills.
• Flexibility to work occasional evenings and weekends when necessary.
  
  

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related discipline.
  
  

Career Growth Opportunities

Joining our team presents unique avenues for professional advancement, with direct access to leadership and opportunities for skill enhancement. We welcome talented individuals who demonstrate passion, resilience, and integrity, even if their experience does not align perfectly with the job description.

Company Culture and Values

We are an integrated digital marketing agency committed to extraordinary marketing campaigns that yield measurable results. Our culture celebrates collaboration, innovation, and data-driven decision-making, ensuring every team member contributes to our clients’ success. We appreciate diverse perspectives and encourage those who challenge assumptions.

Compensation And Benefits

• Attractive benefits package, including company-assisted medical insurance, life insurance, optional vision and dental coverage, as well as short-term and long-term disability options.
• 401(k) plan with employer matching to support your financial future.
• Engaging company events and opportunities for industry conferences.
  
  

We are an Equal Opportunity Employer and are dedicated to creating an inclusive workplace that values diverse backgrounds and experiences. All qualified applicants are encouraged to apply.

Employment Type: Full-Time