Remote Regional Marketing Specialist | WFH

Job Overview

We are excited to announce an opening for a Regional Marketing Specialist to join our innovative team in a remote capacity. This role is ideal for a driven individual who excels in a fast-paced, outcome-oriented environment and possesses a genuine passion for marketing excellence. As a key player in our organization, you will spearhead the design and implementation of comprehensive omnichannel marketing campaigns aimed at captivating our target audience and driving demand for our sales initiatives.

Key Responsibilities

• Conduct thorough market analysis to pinpoint trends, opportunities, and competitive advantages within targeted U.S. markets.
• Formulate an annual marketing strategy specific to the region, establishing clear quarterly objectives that align with overarching business goals.
• Lead the design and execution of diverse marketing campaigns, generating compelling content and collaborating with channel specialists to ensure a unified brand message.
• Develop detailed project outlines, including campaign briefs and performance evaluation reports, to facilitate execution and measure return on investment while fostering continuous improvement.
• Collaborate with sales and cross-functional teams to develop and implement an Account-Based Marketing (ABM) strategy, tailoring outreach to prospective clients effectively.
• Build strong collaborative relationships with sales teams, integrating their insights to ensure campaign strategies align seamlessly with sales processes.
• Leverage database analytics and segmentation strategies to create optimized audience lists targeting key personas.
• Oversee local direct mail initiatives and manage the regional events calendar.
• Attend and support trade shows, conferences, and smaller events, while assessing their overall success.
  
  

Required Skills

• 3-5 years of demonstrated experience in a Regional Marketing Specialist role or similar B2B marketing position, with a robust understanding of demand generation and marketing best practices.
• Proficient in marketing automation software and customer relationship management tools, capable of analyzing data to inform strategic decisions.
• Exceptional communication, presentation, and organizational abilities, with a dedication to delivering high-quality outcomes.
• A proactive and independent approach, adept at managing multiple projects while prioritizing effectively.
• A keen curiosity for exploring new markets coupled with a resilient problem-solving mindset to enhance strategies and navigate challenges.
• Flexibility and creativity in adapting approaches and introducing innovative concepts that drive engagement and growth.
  
  

Career Growth Opportunities

This role offers numerous avenues for professional development as you engage with various teams and contribute to impactful marketing initiatives, allowing you to hone your skills and progress in your career.

Company Culture And Values

We pride ourselves on our inclusive culture that values the individuality of each employee. Our hiring process is designed to provide personalized attention to every candidate, fostering a welcoming atmosphere from the very beginning.

Networking And Professional Opportunities

Joining our team means becoming part of an international network of professionals dedicated to growth and collaboration, providing ample opportunities for skill enhancement and professional connections.

Employment Type: Full-Time