What are the responsibilities and job description for the Remote Search Growth Marketing Manager position at Get It - Marketing?
Job Overview
We are in search of a dynamic and experienced Growth Marketing Manager, Search, who is ready to take the lead in crafting and executing paid search strategies to enhance user acquisition across Web and iOS platforms. This fully remote position offers the opportunity to utilize your marketing acumen, analytical skills, and creative problem-solving abilities to drive impactful results and support a mission-driven organization.
Key Responsibilities
Joining our esteemed organization not only allows you to contribute to a purposeful mission but also provides avenues for professional development and skill enhancement in a collaborative, fast-paced environment.
Company Culture And Values
Our company culture is grounded in values such as starting with the ‘why,’ driving transformative change, practicing resilience, embracing progress over perfection, fostering open communication, and celebrating collective success. We are dedicated to helping individuals lead with intention and contribute positively to the world.
Compensation And Benefits
We are in search of a dynamic and experienced Growth Marketing Manager, Search, who is ready to take the lead in crafting and executing paid search strategies to enhance user acquisition across Web and iOS platforms. This fully remote position offers the opportunity to utilize your marketing acumen, analytical skills, and creative problem-solving abilities to drive impactful results and support a mission-driven organization.
Key Responsibilities
- Spearhead and refine SEM strategies across platforms including Google Search, Apple Search Ads, and Bing, to propel growth for both Web and iOS applications.
- Design and scale high-performing web search campaigns employing advanced keyword optimization, bidding strategies, and audience segmentation to elevate conversions and optimize return on ad spend (ROAS).
- Strengthen Apple Search Ads effectiveness by integrating best practices in App Store Optimization (ASO) to boost app visibility, installs, and conversion rates.
- Implement A/B testing across ad copy, landing pages, and bidding strategies to enhance key performance metrics such as installs, trial sign-ups, and paid subscriptions.
- Assess, analyze, and enhance campaign performance using data-driven insights to optimize budgets and replicate successful methodologies.
- Collaborate closely with Growth, Product, and Analytics teams to ensure SEM initiatives align with overarching business objectives and to integrate campaigns into the broader growth strategy.
- Investigate innovative and unconventional approaches to paid search marketing, uncovering new pathways for user acquisition and growth scaling.
- Remain proactive in keeping abreast of industry trends, search engine updates, and emerging best practices to maintain competitive and effective campaigns.
- A minimum of 4 years of practical experience in managing SEM campaigns, demonstrating measurable success in enhancing performance-driven initiatives for Web and iOS platforms.
- Proficient in Google Ads, Apple Search Ads, Bing, and adept at keyword research and optimization techniques.
- Proven ability to manage substantial budgets while increasing efficiency and reducing customer acquisition costs (CAC).
- Strong analytical capabilities, proficient in tools such as Google Analytics, Google Ads, Apple Search Ads, Excel/Google Sheets, and data visualization tools like Looker and Tableau.
- Familiar with attribution models, including last-click attribution, to facilitate accurate campaign performance analysis.
- Experience with A/B testing, conversion rate optimization (CRO), and data-driven campaign enhancements.
- Excellent communication and teamwork skills, with the capacity to present actionable insights to cross-functional teams and stakeholders.
- A growth-oriented mindset characterized by a passion for experimentation, innovation, and optimization.
- Ability to excel in a fast-paced, evolving environment and adapt strategies as necessary.
- Bachelor’s degree in Marketing, Business, or a related field is preferred.
- Experience in a digital subscription or wellness-focused enterprise is advantageous, paired with a genuine interest in wellness, yoga, or meditation.
Joining our esteemed organization not only allows you to contribute to a purposeful mission but also provides avenues for professional development and skill enhancement in a collaborative, fast-paced environment.
Company Culture And Values
Our company culture is grounded in values such as starting with the ‘why,’ driving transformative change, practicing resilience, embracing progress over perfection, fostering open communication, and celebrating collective success. We are dedicated to helping individuals lead with intention and contribute positively to the world.
Compensation And Benefits
- Competitive salary range of \(85,000 - \)100,000 annually, along with equity options.
- Flexibility to work fully remote, exclusively available for candidates located in California, Arkansas, Minnesota, Florida, Tennessee, or Texas.
- Opportunities for in-person collaboration, promoting community and teamwork among employees.
Salary : $85,000 - $100,000
