Remote Senior Director of Marketing

Senior Director, Marketing - Remote

Job Overview

Join an innovative organization dedicated to advancing scientific research through integrated technology solutions. As the Senior Director of Marketing, you will spearhead the development and implementation of comprehensive marketing strategies that align with our business objectives. This remote role offers the opportunity to lead a dynamic marketing team and collaborate across departments to enhance our customer engagement and drive organizational success.

Key Responsibilities

• Formulate and execute B2B marketing strategies that align with global company goals for a diverse software product portfolio.
• Conduct thorough market research to understand customer needs, evaluate competitive landscapes, and leverage insights for strategic decision-making.
• Oversee the creation and execution of integrated marketing campaigns across various channels, ensuring alignment with customer needs and business objectives.
• Develop sales support materials that empower the sales team to achieve revenue targets, including brochures, case studies, and presentations.
• Drive effective go-to-market strategies that articulate unique value propositions tailored to diverse customer segments and regions.
• Guide the marketing team through the entire customer journey, from acquisition and onboarding to loyalty and renewal strategies.
• Implement and manage KPIs to assess campaign performance, optimize marketing initiatives, and facilitate data-driven decision-making.
• Explore innovative marketing channels to fulfill demand generation objectives.
• Manage the marketing department's budget efficiently to maximize ROI while ensuring cost-effectiveness.
• Foster an inclusive and equitable work environment where diverse perspectives are valued.
• Recruit, train, mentor, and develop top marketing talent, providing constructive feedback for continuous improvement and engagement.
  
  

Required Skills

• Profound expertise in developing and executing data-driven marketing strategies.
• Strong leadership skills with a proven record in managing marketing teams and driving demand generation across complex product offerings.
• Extensive knowledge of digital marketing, brand management, and campaign execution.
• Exceptional analytical abilities for conducting market research and competitive analysis.
• Excellent interpersonal and communication skills.
• Effective team-building and mentoring capabilities.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline. An MBA or other advanced degree is advantageous.
• Over 12 years of experience in B2B marketing, with a minimum of 5 years in a leadership capacity.
• Proven track record in developing and executing successful marketing initiatives.
  
  

Career Growth Opportunities

You will have the chance to cultivate a high-performing marketing team, driving engagement and professional development through mentoring and feedback. This role allows for significant contributions to the organization, fostering an environment for personal and professional growth.

Company Culture And Values

Our organization champions a diverse and inclusive workplace where every employee feels valued and empowered. We pride ourselves on our commitment to customer success and employee-focused values, creating an environment where differences are celebrated and all voices are heard.

Compensation And Benefits

We offer a competitive compensation package including:

• Comprehensive medical benefits (PPO HSA options available)
• Fully covered vision, dental, and short-term disability insurance
• Unlimited PTO, holidays, and flexible work schedules
• Remote work stipend
• Paid parental leave
• 401k plan with employer matching
• Quarterly wellness reimbursement
• A supportive remote work environment aimed at enhancing your overall employee experience.
  
  

Employment Type: Full-Time