Social Media Strategist - Paid (US) Remote

Position: Senior LinkedIn Strategist

Job Overview

Are you a dynamic social media advertising professional eager to make a significant impact? Join our expanding team as we launch an innovative initiative focused on social media marketing, particularly leveraging LinkedIn. This role offers the unique opportunity to contribute to a specialized consultancy aimed at delivering cutting-edge marketing strategies that empower our B2B clients.

Key Responsibilities

• Oversee and manage a diverse portfolio of social media accounts, ensuring meticulous execution of all campaigns.
• Act as the main point of contact for clients, offering strategic direction and achieving measurable results.
• Engage in weekly communication with external vendors and operational partners to align on project tasks and uphold high standards of quality.
• Develop tailored strategies for clients on a quarterly basis, emphasizing the maximization of results.
• Efficiently manage and optimize budgets for paid media campaigns to ensure superior return on investment.
• Attain a comprehensive understanding of client positioning and their unique value propositions to formulate customized strategies.
• Ensure accurate tracking of campaign performance through lead routing within the CRM.
• Collaborate closely with the Associate Director to meet both internal and client objectives.
• Apply insights from Programmatic campaigns effectively.
• Foster client relationships that lead to cross-selling, upselling, and referrals, leveraging your professional network.
• Execute and enhance LinkedIn ad campaigns, encompassing ad copywriting, target audience development, and strategic ad targeting.
  
  

Required Skills

• Minimum of 2 years' experience in a performance or digital marketing agency, with a strong focus on B2B.
• Expertise in LinkedIn Ads and social media advertising campaigns.
• Knowledge of various LinkedIn ad formats such as conversation ads, document ads, and CTV.
• Proficiency in advertising platforms like LinkedIn Campaign Manager, Zoominfo, and 6Sense.
• Strong foundation in paid advertising principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Experience with analytics tools such as Google Analytics, GA4, or Excel to analyze and optimize campaign performance.
• Proven ability to manage accounts at the mid-market or enterprise level.
• Strong analytical skills with the capability to communicate strategic insights to clients.
• A proactive and competitive mindset with a passion for problem-solving and staying informed on industry trends.
• Excellent organizational skills, with the ability to juggle multiple projects efficiently.
• Quality-focused approach with a dedication to digital marketing and advertising.
• Willingness to travel to meet clients once a year or as necessary.
  
  

Qualifications

• A bachelor’s degree in Marketing, Communications, or a related discipline is preferred.
  
  

Career Growth Opportunities

This position presents a unique opportunity for professional development. As part of a rapidly growing agency with a solid track record, you will be instrumental in shaping the future of social media marketing and have the chance to advance your career in a supportive environment.

Company Culture And Values

We foster a culture that values innovation and collaboration, where the best ideas prevail. Diversity and inclusion are at the core of our values, ensuring that all qualified applicants are considered without discrimination.

Compensation And Benefits

• Comprehensive medical, dental, vision, disability, and life insurance for you and your family.
• 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
• Annual bonus based on tenure, scaled with time.
• 401(k) with a 3% company match.
• Unlimited PTO (minimum of 2 weeks), paid company holidays, your birthday off, and paid parental leave.
• Wellness support, including mental health services and physical health initiatives.
  
  

Join us and elevate your career in a role that not only delivers impact but also empowers you to thrive in a fast-paced, innovative environment!

Employment Type: Full-Time