Job Description
Job Description
Job Summary
The Social Media Specialist is responsible for implementing the company’s social media strategy to increase brand recognition and improve customer experience. They will be responsible for developing a regular publishing schedule and promoting content through social advertising.
The Social Media Specialist should have an outgoing personality who can get along well with different types of people - as they will be working with many different groups outside of marketing. Willing to work with in the established brand guidelines to produce high quality content that meets objectives and drives results.
Above all things, the candidate pays attention to detail. Looking for someone that can bring a new perspective, is creative, and handles direction well.
May involve some travel to different company locations (Louisiana, Texas) when applicable.
Essential Duties & Responsibilities
Manage social media marketing campaigns and day-to-day activities
Conduct monthly meetings with groups to generate proactive social media calendarDevelop relevant content topics to reach the different groups’ target customersWork with internal departments to develop content for social media and external use and coordinate review process.Execute social media marketing : frequency and delivery method, media profile expansionLead, develop and execute paid social media campaignsKeep / update media calendar within marketing teamAct as point of contact for social media publishingIdentify publications / media outlets not currently being utilized by GATE Energy and affiliates for considerationAnalyzing key metrics, competitors’ social media analyticsIdentify tweaks to the social media strategy for the different groupsIdentify and implement new channels for GATE to push contentLead, develop and execute marketing campaigns that reach a target audienceProvide content management including content updates and SEO for GATE Energy and affiliatesWork heavily with the design team, technical writers and videographers for any graphics / video needed for their communicationsMonitor trends in social media tools, applications, channels, design and strategyBecome an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriateEmailDevelop drip and nurture email campaigns for the different groups and products
Create and Implement email campaigns on a consistent frequencyAnalysis & ReportingSupport market research, competitor analysis, target market analysis, continual SWOT analysis, internal and external technology and opportunity assessment
Compile reports for management showing resultsOtherMay be called to perform other marketing tasks such as internal communications, conference and tradeshow management and setup, etc.
Advise on design options and ideasOrder promotional items and printed materials from select VendorsAbility to work with all stakeholders and follow-up for review and approvalExperience & Education
Bachelor’s degree with focus on Marketing, Communications or both required.Experience with the oil and gas industry is a plus, but not requiredExcellent consulting, writing, editing (photo / video / text), presentation and communication skillsDemonstrable social networking experience and social analytics tools knowledgeKnowledge of online marketing and a good understanding of major marketing channelsPositive attitude and detail oriented with good multitasking and organizational abilityEnthusiastic, reliable, accurate and able to work independentlyTeam-oriented, good communicator, able to bring ideas to the table - works closely with the other members of the marketing team and other departments to produce cohesive materials, content and graphicsManages timelines and prioritization of workload, and knows when to ask for directionSchedules tasks independently and works to meet strict deadlinesCan do attitude with a high sense of urgencyAdvanced knowledge and experience with SharePoint and Viva Engage a plusKnowledge of Word and PowerPointStrong interpersonal skills, ability to communicate / manage well at all levelsExcellent written and verbal communication skillsPhysical Requirements
Ability to lift 50lbs without assistanceTravel up to 20% possibleProficient in speaking, reading and writing the English language - necessary to preform essential functions of this jobGATE Texas is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. GATE Texas is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation contact Laurie Pinto at lpinto@gate.energy.
