What are the responsibilities and job description for the Digital Marketing Specialist position at GID Investment Advisers LLC?
Digital Marketing Specialist | Boston / Atlanta / Dallas - Hybrid/Remote Schedule
Windsor Communities is a dynamic and innovative multifamily real estate company committed to creating exceptional living experiences across our portfolio of properties. We are seeking a detail-oriented and collaborative Digital Marketing Specialist to join our Marketing team. The person in this role will manage day to day tasks related to our brand website, partner in our digital agency relationship, and coordinate lead generation efforts and advertising partnerships.
Summary
Summary:
The Digital Marketing Specialist will play a key role in facilitating high-impact demand generation and digital marketing initiatives that promote the Windsor brand, drive traffic and occupancy, and increase customer engagement across the portfolio’s digital channels.
As the website product owner, this role is responsible for maintaining website usability, functionality, and performance, supporting lead generation efforts and ensuring a seamless digital customer journey. Additionally, this role will manage Internet Listing Services (ILS), support Windsor’s digital agency partnership, and analyze lead generation data for communities of focus to drive targeted marketing strategies.
The ideal candidate for this role will have an understanding of multifamily industry platforms, basic integrations logic, marketing tactics, and the use of data to inform strategy and glean insights into property and campaign performance. The candidate will be solution oriented and resourceful in problem solving.
Essential Duties and Responsibilities, including other responsibilities assigned as business needs indicate.
Website Product Ownership
- Serve as the product owner for WindsorCommunities.com brand website ensuring optimal functionality, user experience, and uninterrupted lead generation.
- Serve as the point of contact for reported issues, remediating issues, updating content, enlisting external partners for bug fixes and repairs, and assisting in sprint planning and execution including JIRA management.
- Coordinate website updates, improvements, and content management in alignment with brand standards and marketing goals.
- Manage the product backlog, partnering with VP, Performance Marketing to ensure the most valuable features are developed first and delivered on time.
- Collaborate with cross-departmental teams and external partners to implement new website features and troubleshoot issues.
- Publish Production Release notes to alert internal teams of feature enhancements and bug fixes.
- Create and maintain product documentation and FAQs to aid content authors and internal teams.
- Create and maintain support matrix identifying common issues and modes of resolution (Digital Marketing, BTSS, external partners).
- Support the demand generation strategy by implementing and tracking lead generation campaigns across digital channels.
- Conduct regular analysis of lead generation data for focus communities, providing actionable insights to improve targeting and conversion.
- Evaluate campaign effectiveness and community-specific lead performance, optimizing approaches to increase lead quality and volume.
- Collaborate closely with Operations and Sales teams to align marketing strategies with revenue and leasing objectives, enhancing lead quality and traffic.
- Manage Internet Listing Services (ILS) administration, including upgrades, downgrades, invoice management (A/R), and contract administration.
- Optimize ILS ads and features to improve property visibility and lead generation, adjusting strategies based on performance metrics.
- Maintain relationships with ILS providers and ensure timely updates to all listings and features.
- Serve as a point of contact for digital agencies, facilitating campaign setup, ongoing maintenance, and performance tracking.
- Support digital agency activities, ensuring alignment with company goals and accurate reporting on key performance indicators.
- Assist in monitoring campaign budgets, timelines, and deliverables to maintain efficient and effective agency support.
- Maintain strategic relationships with industry partners, agencies, and vendors.
- Bachelor’s degree and 3 years of experience in digital marketing, demand generation, or website management, preferably within multifamily real estate or a related industry; or equivalent combination of education and experience.
- Must possess excellent communications skills and be able to effectively communicate to all levels of the organization. Must be able to convene and simplify complicated concepts so that other people, with less knowledge, can understand and make better decisions based upon that understanding.
- Extremely proactive with a goal/results-driven focus, demonstrated ability to be an effective project manager who meets deadlines and exceeds goals.
- Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of data.
- Strong understanding of digital marketing channels, website optimization, integrations, and lead generation tactics.
- Experience managing ILS platforms and/or working with digital marketing agencies is a plus.
- Excellent organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced environment.
- Familiarity with Power BI, Yardi Site Manager, and WordPress CMS. Google Analytics 4 certificate required.
Drug testing and background checks are an employment requirement. These are required steps in the hiring process.
Our company considers a range of factors including education and experience when determining base compensation.
This position is also eligible for bonus and benefits. For more information, visit: Benefits!
GID is an Equal Opportunity Employer
