What are the responsibilities and job description for the Digital Marketing Specialist/Expert position at Grow Your Business?
Contract Type: Part-Time Contractor
Compensation: $500–$800/month, based on experience
Duration: 1-Year Contract or Month-to-month
About Us:
Grow Your Business is a forward-thinking company specializing in automation, AI tools, and digital solutions to empower businesses in achieving sustainable growth. We are seeking an experienced Funnel Specialist and Facebook Ads Manager to join our team on a part-time basis. This role involves crafting impactful funnels and managing Facebook Meta ad campaigns to help our clients scale efficiently.
Key Responsibilities:
- Funnel Development & Optimization:
- Design, build, and refine high-converting funnels tailored to client objectives, including lead generation, product launches, and sales conversions.
- Implement A/B testing strategies to enhance funnel performance.
- Collaborate with clients and internal teams to gather requirements and provide funnel recommendations aligned with their goals.
- Facebook Ads Campaign Management:
- Plan, launch, and manage targeted ad campaigns on Facebook and Meta platforms.
- Create compelling ad copy and visuals that align with funnel strategies.
- Continuously monitor and adjust ad campaigns to maximize ROI and reduce costs.
- Performance Analysis:
- Track and analyze funnel and ad performance metrics using tools like Google Analytics, Meta Business Suite, and other analytics platforms.
- Prepare regular performance reports with actionable insights for the team and clients.
- Client Collaboration:
- Engage in regular client communication to ensure alignment on campaign goals and deliverables.
- Provide strategic input on improving digital marketing performance and overall client satisfaction.
Requirements:
- 3 years of proven experience in creating and optimizing sales funnels.
- 3 years of expertise in Facebook and Meta ad campaign management, with demonstrable results.
- Deep understanding of digital marketing principles, audience targeting, and retargeting strategies.
- Strong proficiency in marketing tools such as Meta Ads Manager and related Facebook tools.
- Excellent communication, time management, and problem-solving skills.
Preferred Qualifications:
- Facebook Blueprint certification or equivalent.
- Familiarity with CRM tools such as GoHighLevel.
- Experience working with small to medium-sized businesses in various industries.
Salary : $500 - $800
