Growth Marketing Manager

About Us

Let’s face it - it feels good to get paid! Whether you’re a leader who wants to reward an employee for a job well done, a research firm incentivizing and encouraging study participation, or a business thanking a long-time customer for their much-appreciated loyalty, Giftogram is here to help you reward recipients with personalized, simplified, and secure payouts.

At Giftogram, we make it super easy for businesses to send out rewards and incentives to their customers and employees. Recipients get to pick a gift card of their choice from 200 popular brands with same-day delivery. Gratify with Giftogram!

Founded in 2012, Giftogram rapidly grew into a profitable B2B rewards-and-gifting SaaS platform. Our clients range from mid-market corporations and nonprofits to Fortune 500 brands world-wide. We’re celebrating our milestone of delivering over hundreds of millions of dollars to gratified recipients - and we’re not done growing!

Giftogram could be a great fit for you if you’re someone who values creativity, optimism, ambition, integrity, and resourcefulness. We’re embarking on an exciting growth trajectory in the next year, and we’ll need the right people to help us flourish.

About The Role

In the Growth Marketing Manager position, you will report into the CEO and work closely with the leadership team. You will be a people manager who leads business development strategies and lead generation, as well as analyzes and reports metrics, creates and manages the marketing budget in alignment with company goals, and creates and implements marketing policies and campaigns to defrost cold leads. This role will require a blend of strategic content generation for websites and social media, marketing strategy, creativity, and most importantly hands-on execution.

What You’ll Do

• Develop go-to-market and full funnel sales strategy, value proposition, and product marketing strategies for B2B technologies that compels customers to buy
• Conduct and analyze market research and competitive intelligence to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies
• Track, report, and analyze the performance of SEO and marketing activities, ad-hoc analytic requests, and development/automation of regular reports
• Conduct pricing research and analysis to ensure competitive product and service pricing
• Accurately forecast and predict prospect and MQL growth
• Create visually appealing, informative content and leverage social media and ads to strategically grow the business
• Create and manage a budget that meets company goals for pipeline growth
• Work closely with sales to optimize conversion and expansion of leads
• Maintain knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies
• Collaborate, participate in, and coordinate promotional activities or trade shows
• Negotiate contracts for services needed to execute a marketing strategy
• Supervise and manage 1 direct report (Graphic Designer)
• Travel expectation 25%

What You’ll Bring

• Bachelor’s degree in marketing, communications, public relations, business or related field, or equivalent experience
• 5-8 years experience in B2B sales/marketing/business development role
• A deep understanding of SaaS products, like HubSpot or Salesforce
• Proven data-driven sales and marketing experience
• Strategic thinking and hands-on execution of marketing analytics, campaigns, and content-generation; strong understanding of Google Analytics
• Ability to come up with creative and resourceful solutions to solve ambiguous problems
• Excellent negotiation and project management skills
• Strong interpersonal skills
• A strong desire to stay updated on the latest trends and best practices
• Preferred: Bilingual English/Spanish

What We Offer

• Base Salary and Annual Performance Bonus
• 401k & Company Match
• Medical/Dental/Vision Insurance
• Hybrid work schedule (2-3 days in office)
• 15 PTO Days Paid holidays

Please note that Giftogram does not work with external staffing/recruitment vendors. Any unsolicited resumes shared with the Giftogram team will be considered property of Giftogram and no recruitment fees of any kind will be paid or owed unless an existing recruitment agreement exists alongside with specific engagement for the role in question.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Parsippany, NJ 07054: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Growth Marketing: 5 years (Required)

Work Location: Hybrid remote in Parsippany, NJ 07054

Salary : $70,000 - $85,000