What are the responsibilities and job description for the Social Media Content Manager position at GiGi's Playhouse Inc.- Down Syndrome Achievement Centers?
Job Title: Social Media Content Manager
Location: Hoffman Estates and/or Chicago, IL
Reports To: VP of Marketing & PR
About GiGi’s Playhouse, Inc.
GiGi’s Playhouse is a national network of Down Syndrome Achievement Centers, changing the way the world views Down syndrome through free educational, therapeutic-based, and career development programs. We empower individuals with Down syndrome, their families, and the community through our mission of acceptance.
Position Summary
GiGi’s Playhouse, Inc. is seeking a strategic and creative Social Media Content Manager to lead and execute social media strategy across all social media platforms for GiGi's Playhouse National Headquarters. Reporting to the VP of Marketing & PR and a member of the National Marketing Team, this role is responsible for developing, curating, and managing high-impact content that aligns with GiGi’s Playhouse’s mission, goals, and brand identity. Additionally, this role will oversee the content strategy and social media creation for Nancy Gianni & GiGi Gianni's personal weekly social media, ensuring engagement and growth across platforms.
Key Responsibilities
- Develop, implement, and manage the overall social media strategy for GiGi’s Playhouse Inc., ensuring alignment with brand messaging and marketing objectives.
- Plan, create, and publish engaging and shareable content across all social media platforms (Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and YouTube).
- Manage the weekly Nancy & GiGi’s social media presence, developing and scheduling content that reflects their brand and mission, in collaboration with GiGi's Playhouse, Inc.
- Monitor, analyze, and report on social media performance metrics, adjusting strategies for maximum engagement and effectiveness.
- Stay current with social media trends, platform updates, and best practices to drive innovation in GiGi’s social media strategy.
- Engage with followers, respond to comments and messages, and foster community interactions in a positive and inclusive manner both for the GiGi's Playhouse platforms and other Down syndrome organizations and influencers.
- Work collaboratively with the Marketing Team to align social media campaigns with overall marketing initiatives.
- Support national and local events, campaigns, and awareness initiatives through targeted social media promotions.
- Develop and maintain a content calendar for all platforms, ensuring timely and strategic content delivery.
- Oversee social media asset creation, including graphics, videos, and other multimedia content.
- Guide and support local Playhouses in optimizing their social media strategies, as needed.
Qualifications & Skills
- Bachelor's degree in marketing, communications, journalism, or a related field preferred.
- 5-7 years of experience in social media management, content creation, or digital marketing.
- Deep understanding of social media platforms, trends, and analytics tools.
- Strong storytelling and editing skills with a passion for engaging content.
- Experience with social media scheduling and analytics tools (e.g., Hootsuite, Soci, or MetriCool).
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Strong organizational, time-management and communication skills with the ability to manage multiple projects.
- Passion for the mission of GiGi’s Playhouse and a commitment to inclusion and empowerment.
Benefits & Perks
- Competitive salary and benefits package.
- Opportunity to make a meaningful impact in the lives of individuals with Down syndrome and their families, and impact the organization through engagement with volunteers and donors.
- Collaborative and mission-driven work environment.
- Professional growth and development opportunities.
How to Apply
Interested candidates should submit a resume, cover letter, and social media portfolio or work samples to marketing@gigisplayhouse.org.
Join our team and help us promote awareness, exposure, understanding and ACCEPTANCE of those in the Down syndrome community via an impactful social media presence at GiGi’s Playhouse, Inc.!