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VP of Marketing Shop Premium Outlets

GILT GROUPE, INC.
Boston, MA Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/12/2025

Posted on

Nov 10, 2020

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Simon Premium Outlet

has joined forces with ecommerce powerhouse, Rue Gilt Groupe, to deliver an elite digital outlet experience. Shop Premium Outlets shoppers delight in special offers and curated assortments from the brands they love - always on sale, all in one place.

THE ROLE :

We’re looking for a VP of Marketing to lead the strategy for customer acquisition and engagement, brand marketing, and loyalty. Our ideal candidate has at least 8 years of direct experience working in acquisition marketing, with 5 years in a leadership position.

What you’ll accomplish :

  • Use an ROI driven mindset to build and execute the end-to-end marketing strategy.
  • Lead quantitative and qualitative analysis to develop a deep understanding of customer value drivers.
  • Lead a team focused on driving consumer behaviors that maximize engagement and revenue generation.
  • Generate and test new concepts and tactics that transform insight into action; scale successful pilots, and transfer to go-to-market initiatives.
  • Provide a thorough, detailed, and evolving understanding of customer profiles through research and analytics.
  • Serve as a key leader within the organization, leading and supporting cross-functional innovation teams.
  • Significantly increase and influence the brand’s presence within the paid, micro-influencer, and organic social media, display channels, and paid search, and positively impact member acquisition and activation.
  • Direct online marketing campaigns across multiple platforms including the site, search engines, social, and media publishers to ensure business goals and objectives are met, including traffic, acquisition, and conversion.
  • Develop and oversee optimal digital marketing and e-commerce strategies to maximize buyer growth.

THE RIGHT FIT : You have :

  • At least 8 years of experience within marketing; social marketing experience is a plus.
  • Experience working in a marketplace environment.
  • Experience creatively managing a budget and knowing what drives a strong ROI on social.
  • Deep analytical expertise with experience leading problem-solving and delivering customer insights.
  • Strong relationship management skills with proven ability to influence and build advocacy for ideas at all levels of the organization.

    • Specific experience in the following :

  • Direct Marketing : Significant experience leading a large scale, nationwide or worldwide online consumer engagement / acquisition / retention management across multiple channels.
  • Digital Marketing : Recent experience managing an e-commerce business and developing Digital Marketing plans to drive sales.
  • Must be familiar with a variety of Interactive / Digital Marketing tools, including email, display advertising, affiliate, SEO / SEM, social media, and mobile.

    • Personal Characteristics :

  • Collaborative; able to create corporate-wide alignment on marketing vision across c-suite, technology, UX, marketing, and operations.
  • Highly analytical, data-driven, agile, and have a scrappy attitude with a relentless passion and drive to move forward quickly.
  • Superior analytical skills; balances a strong toolset of quantitative and qualitative approaches.
  • Creative thinker, with an entrepreneurial spirit, and a passion for having an impact in fast-paced, growing environments.
  • Thrives in the culture of healthy debate, committed to candid feedback.
  • You're tenacious, positive, and curious.

    • There’s More :

    In return for these accomplishments, the following will be provided :

  • A company with an entrepreneurial culture that is in major growth mode.
  • The opportunity to work in a highly visible role as a member of the leadership team at Shop Premium Outlets.
  • A collaborative and empowering team environment that focuses on professional growth and development.
  • Our ideal candidate will have the ability to work from one of our offices in Boston, New York City, or Los Angeles.

    • This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other.

    Company info

    GILT GROUPE, INC.

    Website : http : / / www.gilt.com /

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