Social Media Specialist

Giorgios Hospitality Group is a diverse restaurant hospitality company with many established top restaurants in the Triangle area of North Carolina.

We are currently seeking Social Media Specialists in the Durham, Chapel Hill area to produce and manage social media/ digital marketing content across multiple platforms and formats for our unique restaurant brands. In this role, you should be detailed-oriented, an excellent communicator, a problem-solver, and excel in writing skills. Balancing a creative eye with an analytical mind is essential.

Responsibilities

As a part of the Marketing Team, you will primarily be maintaining our restaurants social media profiles and campaigns and will be responsible for the following:

• Define and execute social media strategy on Facebook, Instagram, Google , and other emerging platforms. Leverage social media to drive traffic and sales.
• Drive online brand awareness and effective digital marketing through engaging social media content for each Giorgios Hospitality Group Restaurant.
• Ensure marketing message & brand voice is conveyed clearly and delivered properly to prospects.
• Follow best practices when engaging in social media.
• Obtain daily/ weekly content from all restaurants as necessary to accomplish social media objectives.
• Act as an advocate for social media.
• Monitor comments on all social media platforms, engaging in conversations daily.
• Responsible for managing audience segmentation, content and messaging, campaign execution and reporting, assist with content collection, engagement, and social campaigns, as well as explore new marketing strategies.

Qualifications

• A Bachelor’s degree in marketing or related field preferred.
• Experience with food related social media management and design preferred.
• 5 years of experience in marketing, with a focus on social media photography and videography.
• Experience in Social media management sites for restaurants.
• Experience with Social Media Monitoring Platforms (Meta, Instagram, Google Business), Microsoft Office Suite, Apple iPhone & Computer, Digital SLR Camera
• Experience evaluating and presenting digital analytics and proven examples of success.
• Dependable, honest, professional. Work well with others and as part of a team.
• Extremely well-organized, with a keen attention to detail.
• Team player.
• Strong time management, prioritization, and problem solving skills.
• Ability to work independently to execute assigned tasks.
• The ability and desire to take initiative in a fast-paced environment.
• Excellent written and verbal communication skills. Strong copywriting skills are required, with the ability to maintain a distinct brand voice.
• A knowledge and understanding of the best general practices in social media marketing.
• Demonstrated basic working knowledge of Adobe Photoshop, InDesign, Illustrator, Canva, and Google platforms.
• Ability to work nights and/or weekends, as needed, for promotional events
• Ability to communicate in English with guests, coworkers, and mgmt. to their understanding.
• Previous experience in the restaurant/ hospitality industry strongly preferred.
• Must have a valid driver’s license.

*Please do not solicit services via email to restaurants or send messages via social media

Job Types: Full-time, Part-time, Contract

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person