Chief Mission Advancement Officer

Description

Leads: Marketing and Communications, Philanthropy, Programs & Partnerships, Retail Departments

Supervises: Vice President of Programs & Partnerships, Director of Retail Operations, Director of Philanthropy, Marketing Manager, Communications Manager, Creative Services Specialist 

Position: Full-time, Salaried

Location: Hybrid – 3 Days at Leadership Center, Tampa, FL; 2 days remote

POSITION OVERVIEW

Executive leadership role responsible for driving organizational growth and mission fulfillment through strategic integration of revenue-generating and visibility-enhancing departments. Oversees integrated marketing communications, retail operations, philanthropy, sponsored programs and partnerships to create a cohesive external presence and sustainable financial support. The CMAO serves as the primary architect of the organization's public image and collaborative leader of diversifying the organization’s revenue growth strategy across an 8-county footprint with a baseline of 20,000 members, volunteers, alumnae, donors and Lifetime Members.

ESSENTIAL FUNCTIONS

Strategic Leadership

• Develop comprehensive communications strategies aligned with organizational mission, strategic plan and calendar
• Serve on executive leadership team for organizational decision-making and senior leadership team for interdepartmental planning and execution
• Create metrics and evaluation frameworks to measure impact across all areas of responsibility
• Report regularly to Executive Team on initiatives and outcomes
• Design systematic approach for effective interdepartmental collaboration on major initiatives to include fulfillment and reporting of sponsor benefits  
• Represent Girl Scouts of West Central Florida at the national level through GSUSA committees and projects

Integrated Marketing Communications

• Lead brand strategy and messaging across all channels for internal and external stakeholders
• Ensure consistent voice and visual identity across all organizational touchpoints
• Direct digital strategy (website, social media, email marketing, advertising)
• Manage public relations, media outreach, and crisis communications planning and response
• Oversee creative services and production of council publications, collateral, and campaign materials
• Train and utilize a team of 20 Media Girls who support powerful storytelling
• Manage relationships with external communications vendors (i.e., freelancers)
• Contribute marketing/communications analytics and media impressions bi-monthly for Board Report. 

Retail Revenue Growth

• Support design of retail growth strategies
• Foster interdepartmental collaboration to reinforce opportunities, such as programs and events, to drive retail growth  
• Guide new strategies for increased retail revenue contribution to overall financial sustainability

Philanthropic Stewardship & Engagement

• Guide the design and implementation of comprehensive donor communications strategies that support individual and corporate giving goals and year-round engagement
• Fuel the timeline and messaging for donor stewardship communications, events, impact report distribution, and other donor engagement opportunities
• Deploy a systematic approach for fulfilling, tracking and reporting corporate sponsor deliverables
• Oversee the production and promotion of major events and signature programs to include Women of Distinction, STEMapalooza, High Awards Ceremony, Girl Scout Fest and Annual Meeting
• Develop innovative approaches to diversify revenue streams, such as troop/girl experience catalog for program partners and local cause marketing opportunities
• Ensure compliance with fundraising regulations and donor communications best practices 

Team Leadership & Interdepartmental Collaboration

• Foster collaboration and strategic integration across organization 
• Recruit, develop, and retain high-performing staff and volunteers
• Support mission-driven culture emphasizing collaboration, trust-building, innovation and accountability 
• Lead with servant leadership and growth mindset
• Embody organizational values and leadership behaviors
• Contribute to an enterprise-wide thriving work environment
• Eliminate silos and build trust through cross-functional integration
• Model and encourage continuous learning 

Qualifications

• Bachelor's degree and progressive training required (i.e., public relations, communications, marketing, nonprofit management)
• 15 years progressive leadership experience in communications, advancement, development, and marketing
• Excellent writing and editing skills
• Demonstrated success across multiple responsibility areas
• Proven ability to develop and implement strategic plans across diverse departments
• Experience managing multi-million dollar budgets and diverse revenue streams
• Excellent communication, crisis management, relationship-building, and negotiation skills
• Strong analytical abilities and data-driven decision-making
• Track record motivating teams of staff, volunteers, and community leaders
• Passion for the Girl Scout mission

Additional Requirements

• Proficiency with Microsoft Office, design tools (Adobe Pro, Canva), and social/ad management systems; experience with CRM systems preferred (Salesforce, Raiser's Edge)
• Spanish language skills a plus
• Availability for occasional evenings and weekends
• Ability to interact with others virtually and in-person in various indoor and outdoor settings

What Success Looks Like

• High visibility in all 8 counties of footprint
• Analytics that demonstrate audience engagement in content and promotions
• Satisfied sponsors and donors that grow and renew their financial commitment to Girl Scouts
• Growth in girl and adult membership across diverse communities
• Increased member satisfaction and retention 
• Staff who feel engaged, supported, empowered and challenged to succeed

GSWCF is an Equal Opportunity Employer. 

Salary commensurate with experience.