What are the responsibilities and job description for the Senior Brand Manager- GCC position at Glanbia?
The Opportunity
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
Position Overview
META (GCC, Levant, Africa & Turkey) has been one of GPN’s fastest growing regions with strong brand presence and high-quality talent. We are seeking a seasoned marketeer who will lead the GCC region by building a robust portfolio, brand strategy and development, brand communication, and consumer insights across the GCC region. Our ambition is to build a profitable USD 200Mn business [Retail Price] in the coming 3 years.
Responsibilities
- Lead :
- Play an active role in developing the STRAT plan & the Annual Business Plan for GCC.
- Creative brief development and working with BTL, PR, event management agencies to ensure timely execution of projects.
- Develop Digital Strategy including e-commerce and Social Media platforms.
- Identify gaps in portfolio, understand market landscape and help with relevant products to drive new moments of consumption [RTD / RTE].
- Build and Lead the Innovation Calendar across GCC Markets for rolling 36 months.
- Insights and Analytics including support on consumer researches, eg. BHT, Focus Groups.
- Competitor and customer insights analysis; analysis of sales forecasts and relevant financials and reporting on product sales.
- Work with sales teams and key customers to develop POSM & drive sampling initiatives.
- Support :
- Work with NPD Manager to develop & launch innovations through the stage gate process.
- Develop pricing strategy for the GCC markets along with Commercial & Finance Team.
- Manage the marketing budget across GCC allocating key spends to best ROI opportunities.
- Review and report all key Brand Health Tracker [BHT] metrics.
- Manage tracking and reporting of the KPIs during monthly business review [MBR] to Leadership Team.
- Deliver on timely launch of Innovations by market to deliver on growth objectives.
The Skills You Will Bring to the Team
Where and How You Will Work
The opportunity will be based in Dubai. Working arrangements are available through our flexible system which allows you a greater choice in how you work and live, giving you a better work-life balance.
What We Would Like to Offer You!
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.
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