ViiV Healthcare (GSK) Regional Marketing Director - Field Worker

Site Name : Field Worker - USA

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.

Posted Date : Jan 17 2025

ViiV Healthcare is a global specialty HIV company, the only company that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to leave no person living with HIV behind. We do this by being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education and treatment. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We will push through every challenge until HIV / AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV pandemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

The Regional Marketing Director is responsible for leading the development and execution of an integrated strategy to gather and act on customer insights across treatment and prevention areas. This role involves close collaboration with headquarters and field teams to understand key customer insights, identify growth opportunities, and ensure the effectiveness of engagement activities with thought leaders.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following…

• Responsible for leading, developing and pulling through an integrated portfolio insight generation strategy.
• Collaborate with headquarters and field teams to understand customer insights and opportunities.
• Implement and oversee a comprehensive strategy for identifying and continuously monitoring key thought leaders at national, regional, and account levels, in treatment and prevention areas.
• Take full accountability for the effectiveness and impact of these engagement activities, making data-driven adjustments as required.
• Oversee integrated thought leader engagement strategy and key listening priorities.
• Collaborate closely with Healthcare Professional Engagement (HCPe) and Peer-to-Peer (P2P) teams to design and implement holistic speaker bureau strategies that align with ViiV’s treatment and prevention goals.
• Manage AOR and identify need for further agency support in development of insight generation tactics.
• Lead the development and execution of an integrated portfolio insight generation strategy for both treatment and prevention, ensuring it aligns with ViiV's broader objectives.
• Proactively collaborate with headquarters and field teams to gather, analyze, and act on customer insights, identifying opportunities across the treatment and prevention portfolio.

Why you? Basic Qualifications :

We are looking for professionals with these required skills to achieve our goals :

Preferred Qualifications :

If you have the following characteristics, it would be a plus :

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