Principal Content Strategist, Higher Education

Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services. Simply, we create meaningful technology centered experiences that enable our customers to prosper. If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you. If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.

Who You Are:
You're a principal content strategist at heart who's eager to manage the planning, coordination and delivery of our content focused on our higher education segment. You'll be plugged in all across the revenue marketing team (and the rest of the business) to support our growth objectives by producing audience-first content that helps drive brand awareness, educate the market, nurture customers and influence pipeline.

What You'll Do:

Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with Global Payments' audience of higher education customers

Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story

Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors.

Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts

Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience

Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack

Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees.

Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability

Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting higher education professionals

Map all content to the buyer's journey and align content plans with business goals

Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences

Measure, analyze, & report on content performance to inform future content trends. As we get more feedback from our audiences, you'll take that feedback and help the team refine our topics and messaging.

Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn't 'set-it-and-forget-it'

Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it

What You'll Need (Minimum Qualifications)

• 5 years experience in content marketing, ideally for a tech company (bonus points for higher education and payment software experience)

• Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about our content strategy program

• Experience with multiple varieties of content (video, webinar, written, interactive, etc.) and/or channels (social, email, campaigns, etc.)

• Top-notch research, communication and editing skills with strong instincts for a great story

• A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment

• A 'campaign mindset' for all content created

• Proficiency in LinkedIn, Instagram, Facebook, Reddit and YouTube platforms (and maybe consider yourself TikTok-curious)

• Experience working directly with Sales, Product Marketing and Customer Success

• Keen ability to distill complex information down to easily understood and marketable content

• Fluency in revenue marketing basics like lead scoring, content-influenced pipeline and funnel stages

• Extremely well organized with managing editorial calendars and deliverables, with an impeccable attention to detail

• Ability to work in a fast-paced environment and comfortable acting with evolving information

• A desire to experiment, grow together as a high-performing team and put your unique stamp on something brand new

• BONUS: Experience with Copy.AI, interactive content development tools like Ceros, webinar platforms and Wrike (or similar) project management software

Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.