What are the responsibilities and job description for the Segmentation Manager position at Global Payments?
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Summary of This Role
As a member of the Marketing Performance team, the Segmentation & Audience Manager will play a critical role in enhancing the effectiveness of our marketing programs by managing the segmentation, audience creation, and list management processes across multiple platforms. This role supports Revenue Generation and Product Marketing teams by ensuring the right prospect lists and audiences are defined, aligned with our Ideal Customer Profiles (ICPs), and compliant with global consent management practices. The Analyst will work closely with cross-functional teams, including Marketing Automation, Lead Management, Business Intelligence (BI), and Data, to ensure campaigns target high-quality prospects while preventing overlap across programs.
Key Responsibilities
- Develop and manage targeted lists for marketing campaigns by extracting, refining, and segmenting data from data warehouses (Snowflake) and third-party sources (ZoomInfo).
- Oversee procurement of new prospect lists and evaluate potential list vendors or data aggregators.
- Build and optimize audience segments in various platforms, such as Google Analytics, Google Ads, Customer Data Platforms (CDP), ZoomInfo, etc.
- Coordinate with global Revenue Generation and Product Marketing teams to align targeted audiences with defined ICPs, marketing objectives, and provide insights for audience targeting.
- Ensure there is no overlap in audience targeting across different programs, preventing double-tapping or oversaturation.
- Collaborate with data teams to maintain data integration standards for list and audience management, ensuring accuracy and consistency across all marketing databases.
- Generate reports on campaign audience performance, list quality, and engagement metrics, providing actionable insights to optimize future marketing efforts.
- Contribute to data integration initiatives for future CDP implementations, enhancing segmentation capabilities and audience insights.
- Explore new technologies and tools for segmentation, list management, and audience analytics to continually improve processes.
- Partner with global consent management stakeholders to ensure compliance with data privacy regulations across all regions.
Minimum Qualifications
Preferred Qualifications
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and / or interview process should notify a representative of the Human Resources Department.
Benefits :
Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at : https : / / jobs.globalpayments.com / en / why-global-payments / benefits /
This position is eligible to be considered for remote hiring anywhere in the USA.
LI-Remote
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.
