Job Title : Awareness Media North America Director
Contract Duration : 9 Months
Pay range : $66.30 - 89.66 / hr
Work Type : Hybrid
Location : Newark, NJ
About the Role :
- Our client is seeking an experienced Awareness Paid Media Director to join our North American team on a short-term contract (approximately 6 months).
- This role is crucial in developing and executing awareness media strategies to meet brand awareness, consideration, and acquisition goals.
- The Awareness Media North America Director has extensive experience in multi-channel paid media strategies, ideally for an entertainment company, with a proven track record of testing and measuring media investment to establish business impact.
Key Responsibilities :
Awareness Media North America Director will develop and execute best-in-class awareness media strategies across TV, online video, sponsorships, cinema, audio, out-of-home, display, and paid social channels.Explore innovative media partnerships with media owners to drive awareness and consideration of clients beyond traditional media placements.Manage the awareness media budget and optimize spend across channels.Lead agency relationships and cross-functional partnerships to support brand imperatives and growth goals.Oversee incrementality tests and improve media measurement in collaboration with Business Insights.Recommend yearly and quarterly investment strategies in collaboration with our media agency and grounded in dataStay current on digital media industry trends and recommend innovative approaches.Qualifications :
10 years of multi-channel paid media marketing experience, preferably in entertainment or subscription services.Experience with attribution, incrementality, and media measurement models.Strong leadership, analytical, and strategic skills.Expertise in budget management and forecasting.Proven ability to translate data into actionable recommendations.Experience in utilizing customer insights for successful marketing campaigns.Excellent interpersonal and cross-functional collaboration skills.Preferred Qualifications :
MBA or graduate degree.Media agency experience.Strong oral and written communication skills.Deep understanding of subscription revenue business modelsBenefits :
Medical, Vision, and Dental Insurance Plans401k Retirement FundAbout the Company :
Leading audiobook producer revolutionizing the industry with innovative technology and superior programming. Our passion for well-composed, artfully performed audiobooks has earned millions of loyal subscribers worldwide. Our People Principles guide our team of pioneers and inventors to deliver exceptional customer experiences and drive positive change.Keywords : Awareness Paid Media, Media Director, Paid Media, TV, Video, Digital Marketing, Marketing Strategy, Media Planning, Media Buying, Entertainment, Subscription Services, Media Measurement, Attribution, Budget Management, Job Opportunities, Marketing Jobs
24-15892 #gttjobs #LI-GTT #LI-Hybrid
Salary : $66 - $90
