What are the responsibilities and job description for the Media Associate Director position at Global Technical Talent?
Job Title :
Media Associate DirectorContract Duration :
6 MonthsPay range
66.30 - 89.66 / hrWork Type :
HybridLocation :
Newark, NJ
Job Description
Seeking a visionary Media Associate Director (contractor) to join our Marketing team. As a key member within the Paid Media organization, you will spearhead groundbreaking, customer-centric initiatives to drive significant customer acquisition and enhance brand awareness.Your primary focus will be on developing and executing high-impact media strategies for major tentpole content releases and new IP launches.We're looking for an industry veteran with a proven track record of successfully launching high-profile entertainment properties.The ideal candidate will possess extensive experience in developing and implementing multi-channel media strategies that generate buzz and drive engagement for premium entertainment brands.
Key Responsibilities :
Develop and oversee comprehensive, cross-channel media strategies for the most significant content releases, including those featuring A-list talent and major IPLead the conceptualization and execution of innovative, large-scale media campaigns that position the company as a premier entertainment brand working in close collaboration with Content Marketing counterpartsProvide strategic direction to internal teams and agency partners, ensuring alignment with overarching business objectives and brand visionManage substantial campaign budgets and forecast ROI for high-stakes launchesWork directly with media owners to brainstorm creative media ideas to bring content campaigns to lifeWork closely with internal analytics teams to design tests to prove media investment ROI.Pioneer new approaches to media planning and buying that push the boundaries of traditional and digital marketing in the audio entertainment space
Qualifications :
10 years of experience in senior media roles, with a focus on entertainment marketingProven success in launching major entertainment tentpoles or high-profile content releasesExtensive knowledge of both traditional and digital media landscapes, with a keen understanding of emerging platforms and technologiesStrong leadership skills with the ability to inspire influence and guide cross-functional teamsExperience in social and influencer marketingUnderstanding the entertainment industry, including talent relations and IP management, is preferredMBA or advanced degree in Marketing, Business, or related field preferredThe ideal candidate will be a forward-thinking strategist who can elevate the company's position in the competitive entertainment landscape.You should be comfortable operating in a fast-paced, entrepreneurial environment and have the vision to shape the future of audio entertainment marketing.Join us in revolutionizing the way the world experiences audio content and help bring premium storytelling to audiences worldwide.
Benefits :
Medical, Vision, and Dental Insurance Plans401k Retirement Fund
About the Company :
Leading audiobook producer revolutionizing the industry with innovative technology and superior programming. Our passion for well-composed, artfully performed audiobooks has earned millions of loyal subscribers worldwide. Our People Principles guide our team of pioneers and inventors to deliver exceptional customer experiences and drive positive change.
Keywords :
Media Associate Director, Media Director, Entertainment Marketing, Paid Media, Media Strategy, Campaign Management, Digital Marketing, Traditional Marketing, Social Media Marketing, Influencer Marketing, Content Marketing, Entertainment Industry, Audio Entertainment
25-16169
LI-GTT #gttjobs #LI-Hybrid
Salary : $66 - $90
