What are the responsibilities and job description for the Marketing Associate position at Glocap Tech?
Role Summary:
As the U.S. Marketing Associate, the post holder will support the U.S. Growth Lead in researching, designing, and executing growth strategies tailored to Registered Investment Advisors (RIAs), Broker/Dealers, and retail audiences. This role will support the development of one-to-many communication strategies to drive awareness and engagement among U.S. investment professionals through channels such as email, social media, webinars, events, and more. The post holder will collaborate closely with the U.S. Growth Lead, U.S. Distribution team and global Marketing team, working across design, content, and paid partnerships. Our emerging US business, based in New York City, is experiencing rapid growth, offering a unique opportunity for you to join on the ground floor and make a measurable, immediate impact.
Duties & Responsibilities:
• Market Research: Conduct research to create audience profiles and personas for RIAs, Broker/Dealers, and retail segments. Stay informed on industry trends, competition and the audience perception of cryptocurrency.
• Campaign Analysis: Monitor and analyze the performance of growth campaigns, including engagement metrics and click-through rates, and provide actionable recommendations for improvement.
• Media Partnerships: Collaborate with the Paid Media Manager to identify, evaluate and execute potential U.S. media partners for target audiences.
• Events & Webinars: Research key events attended by target audiences, assist in event planning and on-site activations, and nurture leads generated from these initiatives. Coordinate planning & execution of our produced events & webinars.
• Sales Enablement: Coordinate with Sales & Distribution teams to create sales materials.
• Cross-Functional Collaboration: Work with the broader sales & marketing team to define strategies and execute integrated campaigns, collaborating across paid media, content creation, and design functions.
• Scope: to expand as our marketing efforts in the US grow. Undertaking any other such duties as may be reasonably required by the role.
Qualifications & Skills:
• Experience & Education: 2-4 years of professional marketing experience with a degree in marketing, communications, consumer psychology, or a related field is required.
• Marketing Expertise: Proven ability to execute media partnerships.
• Industry Knowledge: Familiarity with financial services, digital assets, or other highly regulated industries is an advantage.
• Communication & Collaboration: Strong cross-functional communication skills and the ability to work seamlessly with sales, creative, and product teams.
• Mindset & Adaptability: A growth-oriented mindset, curiosity, and comfort operating in ambiguous, fast-paced environments.
• Analytical Skills: Demonstrable data-driven approach with the ability to measure and iterate on campaign performance required.
• Technical Proficiency: Experience with Salesforce and Pardot or similar CRM/marketing platforms preferred but not required.
