What are the responsibilities and job description for the Promotions and Data Operations Manager position at GLORY?
Description
The Impact you can Have
The Promotions Manager/Data Operation is responsible for the development of strategic digital campaigns to help drive awareness, leads and sales to include direct marketing, social media and paid advertising campaigns. The Promotions Manager is responsible for supporting the value proposition messaging and communications for Glory’s vertical markets. This role creates programs to ensure the Glory value proposition is understood and communicated to targeted audiences. Additionally, this role will ensure that those messages are converted into leads and track those results through the revenue cycle to ensure a strong ROI on the marketing spend.
Key Responsibilities
You will Accomplish all this by
- Coordinate lead generation activities with marketing staff to increase the quantity and the quality of lead from identification to qualification to the sales funnel.
o Focused on operational planning and execution of lead generation campaigns, management of project plan, calendar and coordination of output from team members.
- Plan and create campaigns in Eloqua start-to-finish with attention to detail for data segmentation, email creation and metadata tagging, nurture track creation and automation flows. This includes Eloqua asset creation, new demand generation mechanisms within all digital tools, campaign set-up/execution, measurement, refinement.
- Plan, create and execute social media campaigns and posts for the North America region; integrating Glory’s brand standards with ongoing campaign cadences and supporting events, customer targeting and sales. Partner with product management and sales leadership to ensure a seamless transition and maximum impact from demand generation activities to sales opportunities.
- Communicate campaign strategy, creative and execution with key stakeholders; integrate with field and inside sales efforts to target the entire marketing funnel, and key sales stages.
- Research, create and manage target campaign lists using internal tools – ZoomInfo, OSC and Eloqua; augmented data and purchased lists when available.
- Research, analyze and report on data-driven marketing efforts to show granularity on performance by segment, by list, by persona, by creative, by channel. Develop and report promotional metrics (Eloqua, social, website, links to OCS lead conversions, deal creation and won/loss).
- Ensure effective management promotional activities for trade shows, conferences, and partners; work closely with corporate marketing communications department for execution of marketing strategy, customer events and trade shows.
- Measure the effectiveness of promotional activities monthly, charting funnel movement, effectiveness and the accompanying changes in campaign strategy.
Skills, Knowledge & Expertise
What you bring to this role
- Eloqua and Oracle Sales Cloud Experience
- Project management and campaign management skills; knowledge of project management and tracking tools such as Monday.com, Trello or Asana
- Experience researching, creating and segmenting prospect lists
- Proven ability to develop and execute integrated marketing programs that build an opportunity pipeline and drive sales
- Strong experience creating and leading digital marketing programs. Web, email, social and others
- Excellent writing skills
- Strong communication and relationship building skills
- Comfortable leading teams and filling gaps
- Experience working with and managing agency partner relationships
- Proficiency with Excel, Power Point, Word, Adobe, HTML, marketing automation, CMS tools and other digital platforms
- Bachelor’s degree in business, marketing or communications is required.
- MBA or MA in Integrated Marketing Communications a plus
Qualifications:
- Minimum 5 years experience in a B2B marketing role
- Experience building and reporting on promotional operations and segmented campaigns
- Experience with data research, filtering, reporting and management
Job Benefits
- 401(k) Retirement Plan with Fidelity – 2.5% Base contribution paid toward your retirement by Glory even if you do not participate. Plus, Glory matches 3% up to 6% of your contribution
- Health insurance – 3 medical plans to choose from. High, Medium and Low deductible through Blue Cross Blue Shield
- MDLive – 24/7 Virtual Doctor plus a Nurse Line
- Dental insurance
- Vision insurance
- FSA / Dependent Care
- Voluntary Life Insurance
- Basic Life insurance and AD&D – Company paid
- Short Term Disability / Long Term Disability / Employee Assistance Program – Company paid
- Paid Vacation – start with a prorated amount of hours your first year depending on start date. 80 vacation hours earning your first full year and vacation hours increase based on years of service
- Paid Sick days based on City/State requirements
- Paid Holidays – 9 to 11 days based on start date
- Professional development assistance
- Education assistance
- Adoption Assistance
- Legal and ID Theft plans
- Annual Bonus opportunity
Opportunities for internal promotions/career advancement
About GLORY
Global Leaders in Customer Experience Automation
With a culture rooted in innovation, each day Glory’s people are transforming our customer’s businesses. Our automation solutions empower retailers, restaurants and financial institutions to save time, money, and deliver unrivalled customer experiences. Publicly listed and proudly international, Glory has been a trusted name for over 100 years, and a global leader for more than a decade. That’s a reputation we’ve earned by combining our pioneering software and hardware with our dynamic people. Because alongside our technology, it’s our people who are driving our successes.
Why Join Us
Why Join Us
Here at Glory, our ambitions are as big as yours. And that’s why we are actively looking to recruit the best of the best. Join Glory and you will be part of the force driving our transformative technology and leading-edge innovations. That’s because every Glory solution is powered by exceptional people like you. People with experience, skills and dedication. Here, we prioritise the development and well-being of our people. Across vibrant and collaborative workplaces, you’ll team up with colleagues across the world to deliver remarkable solutions in more than one-hundred countries. Looking to make a global impact? Join Glory in innovating the future of business transformation.
Glory Values
Glory Values
The Glory Values are our ethos of working together, diversity and innovation: a practical blueprint of how we work together. We live our values wherever we are – with both colleagues and customers. Glory Values help us meet new challenges and exceed expectations. And they help us further our skills and work with trust and respect.
- Customer Delight. We put our customers first.
- Integrity. We do the right thing, always.
- Innovation. We embrace new challenges and share the future.
- Speed. We move fast, that’s how we stay ahead.
- Diversity & Respect. We value the strength in our differences.
- Teamwork. We succeed together.
