Vice President of Marketing Strategy

Who We Are

At GO Media we bring big agency experience matched with the flexibility, attention, and outside the box thinking of a boutique shop, all while never sacrificing quality and always turning out compelling content and creative. From paid advertising and content marketing to website development and graphic design, we're the best source for effective digital marketing strategies. Utilizing our comprehensive targeting and eye-catching graphics, we always deliver quality results and brand exposure for our clients.

Position Summary

We are seeking an experienced and visionary Vice President of Marketing Strategy to join our leadership team. This is a senior-level position responsible for developing and executing comprehensive marketing strategies that drive growth, enhance brand recognition, and ensure alignment with the company's objectives. The ideal candidate will possess a strong background in marketing strategy, team management, and have a deep understanding of the digital media landscape.

Essential Functions & Outputs

• Develop and implement a forward-thinking marketing strategy that aligns with GO Media's overall business goals and drives brand growth
• Lead, mentor, and manage a high-performing marketing team, fostering a collaborative and innovative environment
• Oversee the creation and execution of multi-channel marketing campaigns, ensuring they resonate with target audiences and deliver measurable results
• Conduct thorough market research and analysis to identify trends, opportunities, and challenges, and adjust strategies accordingly
• Work closely with cross-functional teams including product development, sales, and content to ensure cohesive and effective marketing initiatives
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve the best ROI
• Establish key performance indicators (KPIs) to monitor and report on the effectiveness of marketing strategies, making data-driven decisions to enhance outcomes
• Experience with or the ability to quickly learn and integrate marketing strategies within a Learning Management System (LMS) is highly desirable
  
  
  

Requirements

• Minimum of 5 years of experience in a senior marketing strategy role, with a proven track record of success in developing and executing marketing plans that drive business growth
• Strong leadership skills with experience in managing and developing a marketing team
• Demonstrated ability to think strategically and translate business objectives into actionable marketing strategies
• Excellent communication skills, both verbal and written, with the ability to influence stakeholders at all levels
• In-depth understanding of digital media trends and best practices, with experience in multi-channel marketing
• Strong analytical and problem-solving skills, with the ability to use data to inform decisions
• Experience with or willingness to learn and implement strategies within an LMS environment is a plus
• Bachelor's degree in Marketing, Business Administration, or a related field is required. A Master's degree is preferred but not mandatory
  
  
  

Benefits

Schedule:

Monday to Friday, 8:30am - 5pm

This is an in-office only position

Benefits:

• Health care, dental, and vision
• 401k
• Travel opportunities
• Paid Time Off
• Leadership and mentoring from the industries top experts
• Growth opportunities