Customer Relationship Manager

Description

Go Rentals is looking for a Customer Relationship Manager to plan, optimize, and execute marketing campaigns. This person will manage the email/marketing calendar and process workflow, including QA, trigger and promotional campaigns, sending, and analysis. 

Go Rentals is going far and leading the pack in luxury travel experiences. We’re looking for go-getters to travel with us. A world-class hospitality company and the official Forbes Travel Guide Elite Car Rental Provider, Go Rentals has built a stellar reputation for serving the needs of the private jet industry and high-profile guests. We’re experiencing exceptional growth, and are looking for motivated, detail-oriented, driven professionals who know how to provide five-star service.

What you’ll do:

• Manage the overall email calendar planning and strategy and day-to-day production processes of all email campaigns
• Test email opt-in campaigns and develop target audiences from our email database
• Build, monitor, and improve email marketing performance by combining audience, content, and automation strategy
• Develop and manage nurture flows for prospects and customers across the customer lifecycle.
• Strategize new campaign ideas and A/B testing opportunities to further engage members
• Develop and manage a testing strategy to establish best practices and continuously optimize email, templates, landing pages, lists, and campaigns
• Analyze email campaign reports, and optimize future communications to drive performance and engagement
• Work with cross-functional partners across social, digital, and brand marketing to align calendars and ensure quality and consistency of voice and content across channels

Who you are:

• You have 5 years’ experience working with an Email Service Provider (ESP), with a deep knowledge of the toolset and data flows, managing email campaigns, and reporting on results
• Hubspot experience preferred but not required
• You know how to perform customer segmentation and personalization to bring the right message to the right customer at the right time
• You understand how to develop email best practices and the role of email marketing in user retention
• You have previous CRM experience and a basic understanding of HTML
• You are data-driven and can perform A/B testing at every stage of the email marketing process to drive efficiency and improve campaigns
• You are a strategic and creative thinker and like to challenge how content is shared and emails are used for different audiences
• You thrive in a fast-paced, collaborative, growing environment
• You have strong prioritization, organization, project management, and communication skills
• You have experience with evaluating metrics of email performance, making recommendations based on data, and presenting results and learnings to stakeholders

• Go Rentals is an equal-opportunity employer and is committed to providing a workplace that is free from discrimination of any kind. We are dedicated to promoting diversity and inclusion in all aspects of employment, including recruitment, hiring, promotions, and all other employment practices. We comply with all applicable laws and regulations, including the California Fair Employment and Housing Act (FEHA) and Federal Anti-discrimination laws.

   From a federal perspective, we adhere to Title VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act (ADEA), the Americans with Disabilities Act (ADA), and other federal laws that prohibit discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by federal or state law.

   All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by state or federal law. We encourage individuals from underrepresented groups to apply and join our team.  If you have a disability and require reasonable accommodation in the application or hiring process, please contact us. We are committed to ensuring equal opportunity for all qualified individuals.  Go Rentals prohibits any form of discrimination or harassment in the workplace. We take complaints seriously and will take appropriate action if any such conduct is reported.

   We believe that a diverse and inclusive workforce is essential to our success. By working together and valuing our differences, we can continue to create an environment where everyone feels respected and has the opportunity to thrive.

Qualifications

Basic Requirements (not exhaustive):

• 5 years of experience working with an Email Service Provider (ESP), possessing deep knowledge in toolsets and data flows, managing email campaigns, and expertise in reporting on results.
• Bachelor's Degree in Marketing, Information Technology, Public Relations, Business Administration, Economics, Finance, or any other related field.
• Familiarity with HubSpot is preferred, though not mandatory.
• Proficiency in executing customer segmentation and personalization strategies, ensuring the delivery of the right message to the right customer at the optimal time.
• A comprehensive understanding of developing email best practices and the significance of email marketing in user retention.
• Prior experience in CRM, along with a basic understanding of HTML.
• A data-driven approach that can conduct A/B testing throughout the email marketing process, aiming to enhance efficiency and campaign effectiveness.
• Strategic and creative thinking capabilities, with a penchant for innovating how content is shared and utilizing emails for diverse audiences.
• An aptitude for thriving in a fast-paced, collaborative, and evolving work environment.
• Strong skills in prioritization, organization, project management, and communication.
• Experience in evaluating email campaign metrics, formulating data-based recommendations, and presenting results and insights to stakeholders.

Salary : $65,000 - $80,000