Benefits :
- Competitive salary
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
Gold’s Gym is growing fast and looking for a HubSpot Marketing Specialist to help us provide world-class service to our clubs and members by utilizing in-depth knowledge of company products and programs to attract members with creativity and excitement. Our HubSpot Marketing Specialist will be responsible for helping develop, implement, and manage marketing campaigns that promote Gold’s Gym and our programs, products, and services. He or she will play a major role in enhancing brand awareness within the digital space and driving website and landing page traffic to acquire leads. In addition, he or she will develop daily, weekly, monthly, and yearly content plans for the creation and curation of content for digital workflows, email communications, online content, and social network platforms, while overseeing digital marketing communications, acquisition and retention strategies to generate Gold’s Gym awareness to drive sales while cultivating member loyalty.
Ensure all your application information is up to date and in order before applying for this opportunity.
We want you to enjoy!
Work in a fun environment with great peopleFree gym memberships and discountsGreat benefits package that includes 401k, medical, vision, and dentalOpportunities to grow within the companyVacation & Sick timeESSENTIAL FUNCTIONS
Plan and execute all traditional (offline) and digital online marketing, including SEO / SEM, marketing database and platforms, email, social media, and text / display advertising campaignsIdentify trends and insights, and optimize spend and performance based on those insightsBrainstorm new and creative growth strategies on a regular basisPlan, execute, and measure experiments and conversion tests to ensure we are successful in our effortsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsManage day-to-day digital marketing and communication campaignsCreate a robust content strategy to support Gold’s sales goals and communication objectivesMaintain a detailed calendar for the planning and management of all brand contentResponsible for the production and publishing of content on all digital channels including email newsletters, blogs, and social media channelsPartner with internal teams and brands we carry to identify key product stories and campaignsEstablish standards and workflows for requesting, creating, editing, and publishing content systems, and best practices for content ideation, creation, and distributionEnsure SEO optimization across all website content and location pages, including keyword targeting, interlinking, and general best practicesIdentify new strategies, trends, and tools to create innovative measures for continued growthAssist with managing the budget allocated to digital marketingEvaluate competitors to optimize digital marketing strategiesCreate, monitor, and adjust PPC campaigns : focus on analysis, tactics, optimization, bid / budget adjustments, and reportingDevelop and perform weekly, monthly, and quarterly detailed performance reviewsCollaborate with colleagues to analyze channel sales in relation to traditional and digital marketing initiativesVisit clubs regularly to get videos, photos, and assets to be used in a variety of marketing effortsIn collaboration with the marketing team, design and deliver e-mail campaigns to generate new business leads, nurture existing leads, and re-engage customersDesign, test, and deliver e-mails for clients and prospects through HubSpotManage design projects within the guidelines of the company’s brand standardsAssist with the production of marketing copy for marketing website, company blog, advertising initiatives, white papers, video scripts, email campaigns, social media content, product literature, sales sheets, etc.Assist with the execution of remarketing and paid search campaignsAssist with various administrative tasks related to marketing and communication efforts within the marketing and sales departmentThere are some MUST HAVES :
Bachelor’s degree with a focus on Marketing3 years of experience in Digital MarketingExperience with Lead Management & CRM platforms - HubSpot preferredHubSpot Marketing knowledge and certifications : Experience with HubSpot in design and implementation of email campaigns and use of marketing automation tools.Minimum of 2-5 years’ experience in a Digital Marketing position or Strategist role with proven resultsHighly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivateAbility to handle a fast-paced work environment with multiple priorities that need to be managed on a regular basisExperience in optimizing landing pages and user funnelsExperience with A / B and multivariate testing and experimentsDemonstrate past CRM strategies / successExpert proficiency level in Google AdWords, Google Analytics, and Microsoft ExcelExperience managing PPC campaigns and understanding of on and off-page search engine optimization strategiesKnowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability, and CAN-SPAM / anti-spam lawsIntermediate knowledge and application of social media content strategyExperience working with Adobe Creative Suite software (Photoshop, InDesign, Illustrator, etc.)Strong working knowledge of Web technology and tools, marketing analytics, mobile tools, and marketing automation.Experience with HTML, CSS, Flash, PHP, ColdFusion, mobile responsive design, etc.Knowledge of all aspects of website management, including best practices for search engine optimization (SEO), SEM, and website testing practices and browser compatibilityExperience with HubSpot in design and implementation of email campaigns and use of marketing automation tools.This role requires the ability to move and lift up to 20 lbs. Standing, sitting, or walking for extended periods of time and ensuring a professional demeanor, clear communication, and appearance in a clean uniform are also required.
ASK YOURSELF IF YOU HAVE WHAT IT TAKES….. COME BE A PART OF THE FAMILY LEGACY TODAY! Gold’s Gym provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation
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