What are the responsibilities and job description for the Executive Director Marketing position at Gold Strike Casino Resort?
PRIMARY PURPOSE:
The Executive Director Marketing will provide strategic and operational leadership for the planning and decision-making of agency operations. This position is responsible for business management, managing and implementing operations processes, integrated workflow, the scope of work, and assisting with creating a strong and creative internal advertising agency.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Oversee and lead the strategic direction of company advertising functions and business operations.
- Lead and develop the execution of processes to ensure a successful campaign and content delivery; oversee the agency Art Buyer and develop asset management server organization and standard operating procedures.
- Oversight of production, proofreading, traffic, and project-related activities, managing teams in the execution of the workflow, creating and updating operating budgets, managing stakeholder expectations, and identifying risks and case studies; process, negotiate, and onboard teams while working with all agency disciplines.
- Collaborate and communicate with creative teams to leverage resources, create processes, and integrate workflow; source and manage outside resources to achieve consensus and optimize execution.
- Serve as the main point of contact and/or escalation for issues related to production, the scope of work, outsourcing, freelancers, and the studio.
- Collaborate with internal stakeholders to discuss and execute the scope of work, budgets, cross-channels, and goals.
- Lead the periodic department reviews, including technology evaluation, to identify improvement opportunities and make sound business recommendations; drive and execute ongoing operational efficiencies through process optimization, communication, and business rules.
- Perform other job-related duties as requested.
MINIMUM REQUIREMENTS:
- Bachelor’s degree in advertising/creative or related field and/or work; or equivalent education and experience.
- Six (6) years of advertising/creative operations experience with proven experience leading, recruiting, retaining, and managing teams.
