Senior Digital Marketing Specialist

Overview

Goldbelt Incorporated is an Alaska Native Corporation (ANC) headquartered in Juneau, Alaska, whose mission is to make a significant and positive difference in the lives of more than 4,200 Alaska Native shareholders. Alaska Native Corporations hold a distinct purpose and share a familiar creation story born in an act of Congress in 1971.  Join a fast-growing “forever” company that manages over 30 subsidiaries and provides centers of excellence in a shared service center model based out of Herndon, Virginia.  At Goldbelt, we place a strong emphasis on recognizing and rewarding the dedication and hard work of our team members in pursuit of our company's mission. We are a team focused on gold standard customer service and professional growth with competitive benefits and profit-sharing plans and help support a business model that gives back to the community of shareholders. 

Summary:

The Senior Digital Marketing Specialist owns Goldbelt’s digital marketing strategy, driving SEO, paid campaigns, website optimization, and analytics. This role is responsible for managing and optimizing Goldbelt’s digital presence, ensuring performance-driven improvements across websites. The ideal candidate blends strategic vision with hands-on expertise in digital marketing, website management, and performance analytics.

Qualifications

Necessary Skills and Knowledge:

• Proficiency in WordPress website management and web analytics tools
• Strong expertise in SEO, paid digital advertising, and data-driven marketing
• Knowledge of digital marketing best practices, including accessibility and security standards
• Ability to embrace change, learn quickly, and thrive in a dynamic corporate environment
• Skill in working harmoniously within cross-functional teams to achieve common objectives
• Ability to prioritize tasks, manage multiple projects, and meet deadlines
• Possesses attention to detail and effective problem-solving skills
• Must have the ability to communicate effectively and diplomatically, both verbally and in writing, with co-workers and with outside agencies, partners, shareholders, and business associates
• Strong cultural awareness and sensitivity, with the ability to adapt messages and strategies for diverse audiences
• Advanced understanding of relevant software, tools, and systems used in the corporate environment. This includes proficiency in standard software applications, including Windows and MS Office Suite (Outlook, Word, PowerPoint, and Excel)

Minimum Qualifications:

• Associate degree or equivalent experience in marketing, communications, or related field
• Minimum 3 years of experience preferred in digital marketing, website management, or related roles
• Experience with SEO, paid digital advertising, and analytics tools
• Ability to occasionally travel

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, or a related field
• Possess strong photography and videography skills for capturing high-quality images and videos
• Basic HTML/CSS knowledge preferred for hands-on web updates
• Previous experience working with Alaska Native Corporations (ANCs)
• Previous government contracting experience

Pay and BenefitsAt Goldbelt, we value and reward our team's dedication and hard work. We provide a competitive base salary commensurate with your qualifications and experience. Our annual incentive compensation plan is designed to reward your contributions to Goldbelt's success. It's a profit-sharing initiative tied to our strategic objectives, demonstrating that your efforts directly impact our achievements. As an employee, you'll also enjoy a comprehensive benefits package, including medical, dental, and vision insurance, a 401(k) plan with company matching, tax-deferred savings options, supplementary benefits, paid time off, and professional development opportunities.

Responsibilities

Essential Job Functions:

• Website & Content Strategy:
  • Leading all website update requests for Goldbelt.com and managing the content strategy and potential revamp
  • Managing and optimizing Goldbelt’s websites, including Goldbelt.com, MyGoldbelt.com, and the intranet
  • Overseeing website content updates, structure, and user experience improvements
  • Ensuring accessibility, security, and technical best practices for websites.
• Digital Marketing:
  • Focusing on website performance, SEO, and paid advertising efforts to enhance engagement and visibility
  • Leading Google Ads and paid social media campaigns to drive engagement and conversions
  • Implementing and refining content marketing strategies in collaboration with the Marketing Specialist: focusing on SEO and performance-driven content
  • Managing email marketing campaigns, including audience segmentation, A/B testing, and optimization
• Analytics & Performance Optimization:
  • Utilizing Google Analytics, Tag Manager, heatmaps, and other tools to drive data-informed decisions
  • Monitoring and optimizing SEO/SEM efforts for improved rankings and visibility
  • Reporting on campaign and website performance, identifying trends, and providing recommendations for continuous improvement
• Additional tasks may be assigned as needed