What are the responsibilities and job description for the Goldfish Swim School is hiring: Social Media Specialist in Troy position at Goldfish Swim School?
The social media specialist will be responsible for creating and implementing content across all social media platforms on which our brand has a presence, including Facebook, Instagram, LinkedIn, TikTok, and Pinterest. In addition to content creation, this role will involve community management of the brand’s social media accounts. This role will work closely with the Director of Social Media Marketing to bring brand strategies and campaigns to life. This role will also support / take on tasks that benefit Goldfish Swim School franchisees.
Duties and Responsibilities :
- Create monthly content calendars for the brand’s social media channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest) by developing and curating engaging content.
- Daily community management for all of the brand’s social media channels to help foster positive relationships and continue building our Goldfish Swim School online community.
- Monitor all user-generated content in line with brand guidelines and standards.
- Provide support for large campaign initiatives as needed.
- Support the Director of Social Media Marketing in trend monitoring to stay up to date on key social media trends to enhance our content calendars and overall strategy.
- Assist in the creation of quarterly playbook calendars for franchisees to help promote greater brand awareness.
- Act as an additional point of contact for the franchisees and Marketing Consultants for general inquiries.
- Provide support for one-off projects or when additional resources are needed.
- Working closely with internal teams to help execute the brand vision and uphold Core Values.
- BA in Marketing, Public Relations, Communications, or related field
- Minimum 3 years of social media marketing experience
- Embrace and be guided by the Core Values of the company
- Proven experience in supporting and / or managing brands’ social media presence (content and community management)
- Proven experience using Meta Business Suite
- Experience with social media scheduling tools like Sprinklr, Sprout, Hootsuite, etc. is preferred
- Passion for social media marketing and willingness to always continue evolving alongside the ever-changing space
- Positive attitude, detail, and customer-oriented attitude
Requirements :
Desired Skills and Abilities :
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