What are the responsibilities and job description for the Social Media Specialist Job at Goldfish Swim School in Troy position at Goldfish Swim School?
The social media specialist will be responsible for creating and implementing content across all social media platforms on which our brand has a presence, including Facebook, Instagram, LinkedIn, TikTok, and Pinterest. In addition to content creation, this role will involve community management of the brand's social media accounts. This role will work closely with the Director of Social Media Marketing to bring brand strategies and campaigns to life. This role will also support / take on tasks that benefit Goldfish Swim School franchisees.
Duties and Responsibilities :
- Create monthly content calendars for the brand's social media channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest) by developing and curating engaging content.
- Daily community management for all of the brand's social media channels to help foster positive relationships and continue building our Goldfish Swim School online community.
- Monitor all user-generated content in line with brand guidelines and standards.
- Provide support for large campaign initiatives as needed.
- Support the Director of Social Media Marketing in trend monitoring to stay up to date on key social media trends to enhance our content calendars and overall strategy.
- Assist in the creation of quarterly playbook calendars for franchisees to help promote greater brand awareness.
- Act as an additional point of contact for the franchisees and Marketing Consultants for general inquiries.
- Provide support for one-off projects or when additional resources are needed.
- Working closely with internal teams to help execute the brand vision and uphold Core Values.
- BA in Marketing, Public Relations, Communications, or related field
- Minimum 3 years of social media marketing experience
- Embrace and be guided by the Core Values of the company
- Proven experience in supporting and / or managing brands' social media presence (content and community management)
- Proven experience using Meta Business Suite
- Experience with social media scheduling tools like Sprinklr, Sprout, Hootsuite, etc. is preferred
- Passion for social media marketing and willingness to always continue evolving alongside the ever-changing space
- Positive attitude, detail, and customer-oriented attitude
- Compassion
- Trust
Requirements :
Desired Skills and Abilities :
Tropical Vibes & Impacting Lives!
You feel it the moment you walk in. There's more than vibrant colors, a tropical theme and happy children. There's something different, something extraordinary. Something truly GOLDEN. It's passion Not just a passion for kids or a passion for swimming...it's a special passion for changing - even saving - lives, by being a part of kids learning to swim.
When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You're also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it's more than a job - it's an endless pool of possibilities, opportunities and life-changing moments!
Making Waves with Passion, Purpose & Core Values!
At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!
We go above and beyond with every detail to create a GOLDEN Experience!
We believe in nurturing a culture that provides WOW! Customer Service
We do the right things, make the right decisions and treat people with Integrity
We meet and exceed expectations so you see Extraordinary Results
We make a big deal about life's accomplishments by remembering to Celebrate!
Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.
