What are the responsibilities and job description for the Senior Manager, Lifecycle Marketing position at Good Inside?
Who We Are
Good Inside isn't just another parenting resource-we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should "just come naturally." Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents.
Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges : raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We're off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap : refining our product and expanding reach to empower even more parents worldwide.
At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change.
The Opportunity
We are looking for an experienced Senior Manager, Lifecycle Marketing to lead our member communications strategy and drive initiatives that improve the overarching member experience. This individual will be focused on efforts that both improve member engagement with the product and drive increased retention.
This role reports to the Head of Product Marketing & Consumer Experience, and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.
What You'll Own
- Own all lifecycle marketing communications for Good Inside members. This includes :
- All triggered communications at key points in the customer journey : The first two weeks of membership, renewal moments, milestones, etc
- All campaign based communications for workshops and member events
- Drive increased consumer engagement within our app
- All ad hoc communication for launches, announcements, etc.
- Help build, implement and optimize a 365 member communications strategy designed to improve retention and community engagement
- Partner with the marketing team to develop monthly member campaigns
- Establish the personalization strategy for members within communications; partner with the ML team on broader personalization efforts
- Drive the member segmentation strategy and determine the best approaches to improve relevance of communications
- Partner with the push & SMS team to ensure coordinated messaging across the member journey
- Drive efforts to decrease churn both within communications and within member plan management experiences, such as cancellation flows, upgrade flows, and downgrade flows
- Partner closely with the app and community teams to ensure a strong member experience for all new initiatives and campaigns (i.e - Is our product delivering on the campaign? Are we making the best possible use of the facts we know about members?)
- Partner with data to establish leading indicators of member marketing effectiveness and build lifecycle performance dashboards
- Lead member marketing experimentation to decrease churn
KPIs
Your Skills & Experience
A Great Candidate...
What We Offer
Equal Employment Opportunity
Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We're dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive-believing in and bringing out the good inside of everyone..
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.
For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.
Salary : $150,000 - $163,000
