What are the responsibilities and job description for the ESPN Digital Marketing Consultant position at Good Karma Broadcasting,?
ESPN Digital Marketing Consultant (Account Executive)
(Milwaukee, WI)
Good Karma Brands is in need of an experienced and top performing ESPN Digital Marketing Consultant on our ESPN Digital team in Milwaukee. Our working partnership with ESPN, allows us to offer brands and agencies the opportunity to reach the largest digital audience in its local markets through advertising on ESPN.com, the ESPN App, and through Live OTT/CTV on ESPN. Beginning with our heritage ESPN radio markets and quickly expanding, we now represent ESPN digital assets in multiple markets with local presence, and we can offer advertisers access to any market in the country. We are looking for a Marketing Consultant to help lead our ESPN Digital efforts in Milwaukee while working together with teammates representing other assets in Milwaukee including: 94.5 ESPN Milwaukee, 620 WTMJ, 101.7 The Truth, Brewers Radio Network, and Bucks radio.
The Primary Role of a Marketing Consultant
The primary role of the ESPN Digital Marketing Consultant is to develop long-term relationships with area/regional businesses by creating and selling successful, customized digital marketing solutions to local/regional companies utilizing ESPN.com, the ESPN App, Digital Video and ESPN Live OTT/CTV. ESPN Digital Marketing Consultants are responsible for account development, including prospecting new business and account retention and growth of existing partners. This will require a thorough knowledge of the market and of ESPN’s digital assets as the solutions/services we provide.
Daily Tasks of a Marketing Consultant
- Identify, uncover, and develop account opportunities
- Develop relationships with area/regional businesses, agencies, and decision makers
- Create successful, customized marketing solutions utilizing our ESPN Digital assets targeted locally/regionally
- Develop and maintain thorough knowledge of the complete portfolio of ESPN digital assets
- Continually educate yourself on digital media and new trends in the industry
- New business account development
- Network with local/regional businesses to expand your sphere of influence in the market
- Ability to uncover marketing objectives and create solutions to solve those objectives
- Ability to sell at all levels including C-Level positions
- Be a Good Karma Brands ambassador by adhering to the GKB core values: Listen, Be Honest, Follow Through, Work Hard, Teamwork and Over Deliver
Preferred knowledge, skills, and qualifications
- Minimum of 5 years’ sales experience
- Previous digital media sales experience
- Digital and digital video knowledge and experience
- Passion for sales and service with an entrepreneurial spirit
- Proficiency in Microsoft Office
- Demonstrated success in reaching and exceeding your goals with business owners, CEO's, general managers, etc. in local companies, as well as advertising agencies
- Strong organizational and time management skills
- Excellent written and verbal skills
- Ability to thrive in a fast-paced work environment - a multi-tasker
- With this career, you are required to hold a valid driver’s license
Hours/Salary/Benefits
This is an exempt role with a competitive base salary. This role is eligible for full benefits including health, dental and vision insurance, Life Insurance, STD, LTD, 401(k) Plan, Dependent Care, paid parental leave, and more with opportunities for salary growth increase with skills and responsibilities and meeting targeted goals. The position will be required to work some evenings and weekends.
Opportunity for Growth
Teammates have the opportunity to continuously learn and grow within Good Karma Brands and are responsible to represent GKB, our story, and our core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.
How to Apply:
Apply by submitting resume to www.goodkarmabrands.com/careers. All are encouraged to apply
About Good Karma Brands
Good Karma Brands, LLC (GKB) is a media and marketing company with expertise in leveraging the power of sports and local news to build brands through radio, digital, events, and TV assets. Radio assets include eight ESPN affiliated radio stations in Beaver Dam, Chicago, Cleveland, Los Angeles, Madison, Milwaukee, New York City, and West Palm Beach, Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV, powered by Daily Dodge in Beaver Dam, Wis. In partnership with ESPN, GKB also offers local marketing partners geo-targeted advertising on ESPN’s digital platforms. In addition to its radio assets, GKB boasts premium brands, including the Tundra Trio hospitality houses in Green Bay, Wis., and the organization executes all Florida-based bowl games, including the RoofClaim.com Boca Raton Bowl and others. For more information, please visit www.goodkarmabrands.com.
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Good Karma Brands is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.
Salary : $54,000 - $68,300