Marketing - Tech Process Specialist - DOME - Activation (Hybrid)

Join Us!

At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

The Tech Process Specialist is a key contributor to the success of marketing programs, from initial concept to final delivery. This role uses specialized knowledge of marketing automation to drive best practices, optimize efficiency in production and execution, and enhance program performance. The Tech Process Specialist builds essential marketing program components, including emails, landing pages, campaigns and forms, while working closely with delivery managers to ensure accuracy and resolve any issues.

Position Responsibilities

• Provide strategic best practices and recommendations for marketing programs
• Produce campaign assets, including emails, landing pages, and forms within a marketing automation WYSIWYG editor
• Create campaigns to support marketing initiatives, including nurture programs, lead scoring, event promotion, and data management
• Ensure the accuracy and continuity of existing and newly created programs
• Translate and communicate technical concepts to internal teams
• Interpret non-technical initiatives into technical solutions
• Provide campaign performance results in comparison to industry and internal benchmarks
• Collaborate with teammates to continuously optimize output and program performance
  
  

Minimum Qualifications

• 5 years experience with various email technology tools and digital marketing automation program management such as email, paid media, event experience
• 4 years experience in Marketo, Eloqua, Marketing Cloud, etc.
• Basic understanding of coding languages such as HTML and CSS
• Valuable teammate that contributes to overall success but also able to work independently; is detail oriented and solution-driven
• Familiarity with UX registration flow and troubleshooting
  
  

Preferred Qualifications

The following qualifications are a plus, but transferable skills and experience are equally valuable:

• Marketo Certified Expert
• Demonstrable experience in marketing automation including nurture, segmentation and program reporting.
• Understanding and analyzing project requirements and translating it into specifications and programming deliverables.
• Proficient in coding languages such as HTML, CSS, Java
• Highly analytical, with a track record of being a strong problem solver
• Presenting to business stakeholders, and driving value for the business
• Understanding of marketing operations, processes, business requirements
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
• Good to have: familiarity with editing imagery
  
  

Benefits

• We support you with competitive wages and comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 14 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• We support your teams with free daily lunch, fully stocked micro-kitchens, and culture clubs and employee resource groups that let you share what you care about
  
  

At the Google Operations Center, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our products, and our community. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.