What are the responsibilities and job description for the Marketing Manager position at Goosehead Insurance?

Job Summary

As a Marketing Manager, you will play a critical role supporting the growth of our Enterprise Sales, Partnership and Franchise teams. This position is critical to aligning partner marketing strategies with Enterprise Sales business objectives and driving the success of our partner ecosystem. The manager will develop and execute B2B and B2C marketing programs that address lead generation, onboarding, and lifecycle marketing. This role requires close collaboration with cross-functional teams to ensure brand consistency, optimize partner and new client acquisition strategies, and deliver measurable business outcomes.

Responsibilities :

Marketing Strategy and Planning

Lead and shape the go-to-market (GTM) partner marketing strategy, focusing on alignment with ES, Partners, and Franchisees.
Develop and implement comprehensive B2B and B2C marketing strategies, driving lead generation, prospect insights, and client communications and sales collateral.
Create strategic roadmaps for multi-channel marketing programs designed to generate leads, boost partner engagement, and elevate the brand
Work closely with the Sales team to ensure marketing campaigns align with the intended strategy and drive measurable results
Design a cohesive and compliant customer journey for clients, including partner or franchisee-specific guidelines

Marketing Execution and Campaigns

Oversee the execution of strategic marketing campaigns focused on supporting growth of Enterprise Sales and Franchisees.

Drive multi-channel campaigns (email, social media, digital, events, and in-person) to raise client awareness and support business development efforts that generate new lead flow

Develop tailored marketing materials across all channels including digital creative, sales collateral, onboarding materials, and events-specific assets

Ensures brand consistency across all partner acquisition efforts, client marketing campaigns and agent-facing materials

Collaborate with strategic partners to build and execute marketing campaigns tailored to their GTM, emphasizing joint value proposition and shared business objectives

Create ongoing partner communication through newsletters, social media, webinars, events and other channels, keeping them informed and engaged

Cotribute to the development of a partnership portal to streamline access to marketing materials, campaign updates and training resources.

Act as a marketing liaison between the Enterprise Sales team, Partners and Franchise business units, supporting alignment and collaborative communication

Support onboarding processes for new partners and ensure a seamless integration with Goosehead brand guidelines

Support tracking, analyzing and reporting on the effectiveness of partner marketing programs, adjusting strategies to optimize revenue generation, pipeline growth, and partner satisfaction

Qualifications :

Bachelor's degree in business, marketing, communications or related field.

10 yrs. experience, in marketing, business development, or partner management with a strong focus on B2B and B2C sales strategy.

Demonstrate success in creating multi-channel campaigns and accelerating new business pipeline

Experience in partnership marketing program management, including co-marketing strategies and partner lifecycle support

Strong analytical skills, with expertise in KPIs and ROI tracking for marketing campaigns

Exceptional communication skills, with the ability to create compelling content and sales enablement materials.

Experience with CRM systems, marketing automation platforms, and project management tools.

Familiarity with compliance requirements in marketing, particularly for regulated marketing activities or industry-specific guidance.

Key Competencies :

Strategic thinking, Collaboration, Creativity, Data-driven Decision-making, Project Management

Benefits Summary

High quality voluntary health, vision, disability, life, and dental insurance programs

401K Matching Plan

Employee Stock Purchase Plan

Paid holidays, vacation, and sick leave

Corporate sponsored programs to enhance employee physical, financial, mental and emotional wellness

Financial Solution Program

Equal Employment Opportunity :

Goosehead is an equal opportunity employer and complies with all applicable federal, state, and local laws, rules, guidelines, and regulations. Goosehead strictly prohibits and does not tolerate unlawful discrimination against employees, applicants, or any other covered person because of race, color, religion, creed, national origin, ancestry, ethnicity, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender, gender identity, transgender status, age, physical or mental disability, veteran status, uniformed service, genetic information, or any other characteristic protected by applicable law. All applicants for employment and all Goosehead employees are given equal consideration based solely on job-related factors, such as qualifications, experience, performance, and availability.

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