Senior Lead, Analytics - Growth Marketing

Gopuff is seeking an experienced analytical leader to join the Growth Marketing Team and lead Growth analytics across Performance Marketing and CRM. This role is an Individual Contributor position that offers a unique opportunity to lead insights for the Growth Team, delivering new opportunities to maximize impact for Gopuff marketing strategies and tactics. Success in this role will be dependent on being a self-starter, who leverages their advanced analytical skills to deliver actionable insights that shape marketing efforts to create a step change for the Gopuff Business and its KPIs.

Key Responsibilities

• Partner with channel leads within the Growth team to build incrementality frameworks inclusive of test design, implementation and analysis.
• Analyze customer behavior and campaign performance data to identify insights that inform Growth strategies and optimizations.
• Continually improve paid media attribution working closely with the Media Agency, Growth Team, Engineering and XFN.
• Build and maintain dynamic customer attributes, events, and cohorts in Braze to support targeted campaigns.
• Partner with engineering teams to define requirements for new custom attributes, events, and API integrations.
• Conduct QA for custom events and attributes to ensure accuracy and proper ingestion into the CRM platform.
• Develop and maintain dashboards and reporting tools to track key Growth KPIs and Metrics.
• Be an advocate for data led decision making, influencing XFN, Senior Leadership, and External Partners.
• Provide recommendations for improving campaign targeting and personalization based on data analysis and trends.
• A/B and multivariate testing experience, inclusive of test design, reporting and analysis to understand incremental lift
  
  

You Have

• 8 years of experience working as a Senior Analytics lead, with a proven track record of driving growth through analysis and insights
• Extensive experience working in fast paced environments, with the ability to use data and storytelling to drive key initiatives within the business
• Proficiency in quantitative analysis, using large datasets to generate insights and deliver actionable next steps for the Growth Team
• Experienced in SQL etc. for querying databases and performing data transformations.
• Familiarity with data visualization tools like Looker.
• Extensive experience with paid media attribution, inclusive of app MMPs, and web.
• Understanding of API integrations and data ingestion processes for updating customer attributes and events.
• Experience with marketing analytics, customer lifecycle analysis, and campaign performance measurement.
• Experience working with customer engagement platforms like Braze or similar tools.
• Experience with media analytics and incrementality testing methodologies for paid media