What are the responsibilities and job description for the Social Media & Marketing Manager position at Gopuff?
Overview: The ideal candidate will be ready to dive head first to join the innovative team at Gopuff that oversees brand, marketing, and social. This person will help lead and manage the day-to-day storytelling of Gopuff and its products, services & partners across the retail and cultural calendar. From the Super Bowl to custom product drops, this person will be the single-threaded leader who ensures Gopuff speaks with one voice across initiatives and that this voice is compelling to our current and future customers.
\n- Brand & Social
- Own all facets of the launch of Gopuff brand “mega moments” from strategy to execution
- Identify ways to enhance the value of the Gopuff brand and its products and services in the minds of target customers
- Steward and implement brand creative guidance & creative ideation
- Ideate and execute Gopuff’s social strategy and content
- Community Management: Stay up on social trends, interact with audience and turn comments into content and campaigns
- Understand ways to be locally relevant but nationally known and constantly push the brand forward
- Collaborate
- Build relationships with cross-functional teams to elevate brand positioning and impactfully bring it to life across multiple touchpoints
- Collaborate with stakeholders (internal and external) to foster unity in tone and art direction for best-in-class programs, promotions, and communications
- Partner Management
- Help develop strategies and manage marketing campaigns for partner programs across all channels
- Craft & execute innovative Creative Partnerships tied to non-endemic brand moments
- Understand how to analyze ROI and success of marketing campaign and articulate through reporting
- Day-to-day management of advertising, media agency, or production partner to develop, produce, and execute production and implement planning
- Manage project budgets
- Ensure legal and regulatory approvals of all communications
- Willingness to learn, be a self-starter, with a “get-it-done” attitude
- 5-8 Years of brand management and/or agency experience
- A mandate for creative excellence: a high standard and expert eye for design and copywriting
- Strong understanding of social media platforms, tools, and best practices, including Instagram, TikTok, Twitter, YouTube, and Facebook.
- Experience leading projects with autonomy
- Experience managing internal stakeholders
- Analytical skills and great attention to detail
- Time and project management skills, including the ability to work on multiple projects at the same time
- Excellent written and verbal communication skills
- Creative ability to evaluate and/or produce original thinking and ideas
Benefits: We want to help our employees stay safe and healthy! We offer comprehensive medical, dental, and vision insurance, optional FSAs and HSA plans, 401k, commuter benefits, supplemental employee, spouse and child life insurance to all eligible employees.
*We also offer*:
Gopuff employee discount
Career growth opportunities
Internal rewards programs
Annual performance appraisal and bonus
Equity program *Not applicable for contractors or temporary employees.
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.
And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you’re hearing? Then join us on Team Blue.
Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.
